Join this session to learn best practices for optimizing your data and analytics costs. Discover new BigQuery capabilities that simplify workload management and provide greater cost controls and adherence to best practices. BigQuery customers Just Eat Takeaway and Trendyol will share their BigQuery migration journeys, scaling strategies, and how they used workload management and optimization tools to improve their return on investment (ROI).

Explore how BigQuery and BigLake power innovative data analytics solutions and walk through implementing data products powered by AI/ML for real-world applications. Learn from Google Cloud about the latest advancements in both technologies, with an emphasis on:

• BigLake's integration with Apache Iceberg for efficient AI/ML • How BigQuery serves as a foundational element in successful data mesh architectures

You will also hear from two leading customers, Trendyol and Snap, on their real-world journeys, demonstrating the transformative impact of these technologies on their analytics and AI initiatives at scale.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.