With dbt and the modern data stack, onboarding and surfacing data has never been more manageable for analytics engineers. Still, 85% of data products never make it into production. Why do data practitioners struggle to create data products that engage the people who actually use them?

Join Jake and Nate as they discuss how integration and collaboration can drive user engagement, ultimately leading to increased adoption. They’ll present guiding principles and three real world examples of data products designed to center and empower business users to: - Replace the need for seeds using materialized Sigma input tables - Create and manage HubSpot contacts and segments using Sigma’s HubSpot template - Sync insights from Sigma directly to downstream systems using the Hightouch integration.

The lessons learned from building a data platform at Sigma will provide everyone a framework for fostering collaboration between data teams and business users so they can raid insights, move up the leaderboard, and level up their gameplay no matter what data stack they use.

Speakers: Nate Meinzer, Director of Partner Engineering, Sigma Computing; Jake Hannan, Senior Manager, Data Platform, Sigma Computing

Register for Coalesce at https://coalesce.getdbt.com