Join us for an insightful session where we delve into the innovative ways the NBA is leveraging Generative AI (GenAI) to revolutionize data insights and transform the world of sports and entertainment analytics.

Speakers: Keelan Smithers Data Product Manager, Analytics Engineering NBA

Mark Hay CTO & Co-Founder TextQL

Read the blog to learn about the latest dbt Cloud features announced at Coalesce, designed to help organizations embrace analytics best practices at scale https://www.getdbt.com/blog/coalesce-2024-product-announcements

Learn best practices, challenges, and outcomes the NBA experienced as they scaled from zero to 35 monthly active contributors to their dbt Cloud project over the course of one year. Keelan will review the state of analytics before dbt, and how widespread adoption has resulted in improved uptime, time to value, and organizational trust in data. He'll share specifics of the challenges faced, and how they were able to implement best practices and new organizational norms at various stages of the journey to combat these workflow and cultural hurdles. He'll also share the frameworks he and his team built and standardized on as they democratized data analytics to dozens of practitioners, and how they capitalized on small pockets of "ah-ha!" moments to translate it into lasting behavioral change.

Speaker: Keelan Smithers Data Product Manager, Analytics Engineering NBA

Read the blog to learn about the latest dbt Cloud features announced at Coalesce, designed to help organizations embrace analytics best practices at scale https://www.getdbt.com/blog/coalesce-2024-product-announcements

This panel discussion led by Data Clymer brings together data leaders from some of the top professional sports organizations in the U.S. to explore how sports and similar mid-size businesses are leveraging data and analytics engineering best practices to fuel revenue growth, improve business efficiencies, and drive fan engagement.

Speakers: Jesse McCabe, Vice President Marketing, Data Clymer; Keelan Smithers, Data Product Manager, Analytics Engineering, NBA; Paimon Jaberi, Managing Director of Strategy and Analytics, Seattle Seahawks; Jared Chavez, Senior Data Engineer, Pacers Sports & Entertainment

Register for Coalesce at https://coalesce.getdbt.com