Gartner research shows that technical excellence alone rarely shifts mindsets or drives cultural change. If you want your business to truly think differently about data, you need to stop “selling” capabilities and start “marketing” value, using the same tactics as world-class consumer brands. This session unveils a new playbook for D&A leaders to build and execute a marketing plan that transforms culture and boosts adoption, with Gartner insights and real-world examples. Learn why most D&A strategies fail, how to apply proven marketing principles, and spark enthusiasm for data across your organization.

This session is designed for both first-time and experienced CDAOs who are new to their organizations. These insights will help you proactively shape and manage your initial weeks in a new role, enabling you to make an immediate impact and build a strong foundation for the future. Are you among the 61% of CDAOs considering a move within the next two years?

There are seven key reasons organizations struggle with effective data governance. This session examines what consistently goes wrong and offers practical solutions to help make data governance work for your organization.