Gartner research shows that technical excellence alone rarely shifts mindsets or drives cultural change. If you want your business to truly think differently about data, you need to stop “selling” capabilities and start “marketing” value, using the same tactics as world-class consumer brands. This session unveils a new playbook for D&A leaders to build and execute a marketing plan that transforms culture and boosts adoption, with Gartner insights and real-world examples. Learn why most D&A strategies fail, how to apply proven marketing principles, and spark enthusiasm for data across your organization.

With new pressures coming from AI, CDAOs must be agile in implementing and enabling business innovation. But, with quick adaptation, inevitably comes stress on traditional D&A delivery processes and practices. Join this interactive session to lean how to: clarify strategies to support business innovation, design adaptable and scalable delivery models and collaborate with business units to ensure value of D&A capabilities and services.

D&A leaders and teams are at an AI-driven inflection point. They are crucial to enable business value through AI-readiness but must evolve their strategy and operating model to meet their organization’s AI ambitions. Reporting from the Gartner 2025 CDAO Agenda Survey, this session reveals actions successful D&A leaders have taken to deliver business outcomes from AI, data, and analytics, and what they need to do next year.