Business executives today are well aware of the power of data, especially for gaining actionable insight into products and services. But how do you jump into the big data analytics game without spending millions on data warehouse solutions you don’t need? This 40-page report focuses on massively parallel processing (MPP) analytical databases that enable you to run queries and dashboards on a variety of business metrics at extreme speed and Exabyte scale. Because they leverage the full computational power of a cluster, MPP analytical databases can analyze massive volumes of data—both structured and semi-structured—at unprecedented speeds. This report presents five real-world case studies from Etsy, Cerner Corporation, Criteo and other global enterprises to focus on one big data analytics platform in particular, HPE Vertica. You’ll discover: How one prominent data storage company convinced both business and tech stakeholders to adopt an MPP analytical database Why performance marketing technology company Criteo used a Center of Excellence (CoE) model to ensure the success of its big data analytics endeavors How YPSM uses Vertica to speed up its Hadoop-based data processing environment Why Cerner adopted an analytical database to scale its highly successful health information technology platform How Etsy drives success with the company’s big data initiative by avoiding common technical and organizational mistakes

Many organizations use Hadoop-driven data lakes as an adjunct staging area for their enterprise data warehouses (EDW). But for those companies ready to take the plunge, a data lake is far more useful as a one-stop-shop for extracting insights from their vast collection of data. With this eBook, you’ll learn best practices for building, maintaining, and deriving value from a Hadoop data lake in production environments. Authors Alice LaPlante and Ben Sharma explain how a data lake will enable your organization to manage an increasing volume of datasets—from blog postings and product reviews to streaming data—and to discover important relationships between them. Whether you want to control administrative costs in healthcare or reduce risk in financial services, this ebook addresses the architectural considerations and required capabilities you need to build your own data lake. With this report, you’ll learn: The key attributes of a data lake, including its ability to store information in native formats for later processing Why implementing data management and governance in your data lake is crucial How to address various challenges for building and managing a data lake Self-service options that enable different users to access the data lake without help from IT Emerging trends that will shape the future of data lakes