Sami Hero is the CEO of Ellie.ai, a category-defining SaaS platform that empowers organizations to design, align, and deliver data products collaboratively. With a career spanning over 30 years, Sami brings a rare dual perspective shaped by leadership roles in both agile startups and large global enterprises.

Before joining Ellie.ai, Sami held senior executive positions across the SaaS landscape from scaling fast-moving startups to driving transformation in multinational corporations. His experience includes leading global teams in North America and Europe across product, marketing, operations, and go-to-market functions. He has successfully navigated hypergrowth, M&A integrations, and global expansion initiatives, always with a sharp focus on customer value and team alignment.

At Ellie.ai, Sami is passionate about bridging the gap between business and IT. Under his leadership, the company is redefining how organizations build trust in data, not just through technology, but by turning data into a shared language that drives decision-making across all domains.

Sami is a frequent speaker and author on data collaboration, domain-driven design, and scaling SaaS businesses. He speaks five languages and is based in Finland.