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Tammie Coles

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Sales Director EMEA CData Software

Tammie Coles is an IT leader with over 25 years of experience and more than a decade specialising in data integration. As EMEA Sales Director at CData, she helps organisations tackle complex data challenges, unlocking the full potential of their information with a collaborative style and a touch of humour. An experienced moderator, Tammie has led impactful discussions at major industry events, including a Fireside Chat with Forrester and panel moderation at Big Data Minds. She is known for creating engaging conversations that blend audience energy with practical, real-world insight. At Big Data London, Tammie will bring her trademark clarity, curiosity, and facilitation skills to guide discussions, connect ideas, and draw out fresh perspectives from leading voices in the data and technology space.

Bio from: Big Data LDN 2025

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Join Sami Hero and Tammie Coles, as they share how Ellie is reinventing data modeling with AI-native tools that empower both technical and non-technical users. With CData Embedded Cloud, Ellie brings live metadata and data models from systems like Snowflake, Databricks, and Oracle Financials into a unified modeling workspace. Their platform translates legacy structures into human-readable insights, letting users interact with a copilot-style assistant to discover, refine, and maintain data models faster—with less reliance on analysts.

You’ll see how Ellie uses generative AI to recommend new entities, reconcile differences between models and live systems, and continuously document evolving data environments. Learn how corporations are using Ellie and CData together to scale high-quality data modeling across teams. reducing rework, accelerating delivery of analytics-ready models, and making enterprise architecture accessible to the business.