With GA4 putting web and behavioural data in a data warehouse into the hands of more analysts than ever before, you may be wondering how to get the best from your data in BigQuery (or any data warehouse), keep costs manageable, and how to give your users the best performance possible. This talk will cover different approaches to data modelling, the trade-offs associated with each approach, and how the dashboard/BI tool you’re using (whether it be Looker or Looker Studio, Tableau, Power BI etc) impacts your data modelling.
talk-data.com
Speaker
Jordan Peck
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talks
Jordan is Technical Account Management Lead at Snowplow. Jordan has been working in data, digital analytics and digital marketing for over 10 years. Prior to joining Snowplow he worked with clients of all shapes and sizes across some of the biggest digital marketing agencies in the North of England, was a web analytics consultant, headed up a data team, and was also a Snowplow user out in the wild. He's seen data and analytics set ups of every description, and now uses this experience to help Snowplow's most valuable customers with the most interesting use cases and most complex set ups extract the most value from Snowplow, and strategise what their data journey looks like into the future.
Bio from: Databricks DATA + AI Summit 2023
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