Snowplow has been a leader in developing first-class support for data lakes and modern day open table formats. In this talk, Jordan will discuss the most popular data lake formats, why they have grown in popularity in the last 12-18 months, and best practices when deciding to adopt open lake formats.
talk-data.com
Speaker
Jordan Peck
3
talks
Technical Account Management Lead - Snowplow
/ Snowplow
Jordan is Technical Account Management Lead at Snowplow. Jordan has been working in data, digital analytics and digital marketing for over 10 years. Prior to joining Snowplow he worked with clients of all shapes and sizes across some of the biggest digital marketing agencies in the North of England, was a web analytics consultant, headed up a data team, and was also a Snowplow user out in the wild. He's seen data and analytics set ups of every description, and now uses this experience to help Snowplow's most valuable customers with the most interesting use cases and most complex set ups extract the most value from Snowplow, and strategise what their data journey looks like into the future.
Bio from: Databricks DATA + AI Summit 2023
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With GA4 putting web and behavioural data in a data warehouse into the hands of more analysts than ever before, you may be wondering how to get the best from your data in BigQuery (or any data warehouse), keep costs manageable, and how to give your users the best performance possible. This talk will cover different approaches to data modelling, the trade-offs associated with each approach, and how the dashboard/BI tool you’re using (whether it be Looker or Looker Studio, Tableau, Power BI etc) impacts your data modelling.
The digital marketing and advertising industry is going through revolutionary change in 2023, with technical, organisational, cultural and regulatory overhaul. As a result, measuring digital advertising effectiveness or coordinating and running highly targeted and effective ad campaigns is becoming more challenging than ever.
First party customer behavioral data provides organizations true competitive advantage and the ability outperform your peers in the battle for customer attention and brand loyalty.
However, first party customer data is still used sparingly across the digital ad ecosystem, and there are few tools or frameworks to allow advertisers to unlock the value in what first party data they have.
This session will show you how Snowplow allows organizations to deeply understand their users' behavior and intent by creating the best quality behavioral data. It will also explain that when this is combined with the Databricks Lakehouse and data clean rooms, brands can now unlock insights that were previously unachievable, and activate their first party customer behavioral data into highly effective, personalized and creative ad campaigns.
In this session you will learn: - Why first party data can be the ultimate in competitive advantage for digital advertisers - How data clean rooms combined with Snowplow behavioral data enable better insights and more impactful ad targeting - What specific marketing and advertising use cases are possible when utilizing a data clean room on top of the Databricks Lakehouse
Talk by: Jordan Peck
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