Thomas in't Veld, founder of Tasman Analytics, joined Yuliia and Dumke to discuss why data projects fail: teams obsess over tooling while ignoring proper data modeling and business alignment. Drawing from building analytics for 70-80 companies, Thomas explains why the best data model never changes unless the business changes, and how his team acts as "data therapists" forcing marketing and sales to agree on fundamental definitions. He shares his controversial take that data modeling sits more in analysis than engineering. Another hot take: analytics engineering is merging back into data engineering, and why showing off your DAG at meetups completely misses the point - business understanding is the critical differentiator, not your technology stack.

This talk was recorded at Crunch Conference 2022. Thomas from Tasman Analytics spoke about data modeling for startups.

"In this talk we will share our secrets on rapidly deploying analytics for our clients. As a business, we focus on setting up data infrastructure, data models and reporting, and do it as fast and as well as we can — but we also want to make sure that what we built is scaleable, and still relevant long after we leave."

The event was organized by Crafthub.

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