Marketing teams need analytics. Product teams need analytics. There are marketing analytics vendors like Google Analytics and Adobe Analytics. There are product analytics vendors like Amplitude and Mixpanel. But what are the real differences between marketing and product analytics? Do organizations need different teams for each? Should organizations use both types of tools? Will one replace the other or will these disciplines converge?
talk-data.com
Speaker
Adam Greco
2
talks
Product Evangelist
Hightouch
Adam Greco is one of the leaders of the data industry. As one of Omniture's earliest customers and employees and a data consultant, he has helped thousands of organizations improve their digital properties through data. Adam has blogged extensively about data and authored the preeminent book on Adobe Analytics. Adam has held strategic roles at Salesforce, Amplitude, and several other leading organizations. He has served as a board member of several data technology providers and has won several awards from the Digital Analytics Association. Adam is a product evangelist at Hightouch, where he helps leading organizations strategize around using data to accelerate growth.
Bio from: Big Data LDN 2025
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Talks & appearances
Showing 2 of 7 activities
with
David Hermann
(Digitec Galaxus AG - Zurich, Switzerland)
,
Tim Wilson
(Analytics Power Hour - Columbus (OH)
,
Maciej Zawadziński
(/ Piwik PRO)
,
Krista Seiden
(/ Google Analytics)
,
Adam Greco
(Hightouch)
,
Lukas Oldenburg
(dim28.ch - Zurich, Switzerland)
Every analyst has their favorite analytics toolset. They may use many, or may only know one platform inside and out. In this panel we'll dive into the pros and cons of the biggest analytics platforms out there and have a healthy debate over where the future of the analytics industry will go.