Have you ever had stakeholders complain that they're not getting the glorious insights they expect from your analytics program? Have you ever had to deliver the news that the specific data they're looking for isn't actually available with the current platforms you have implemented? Have you ever wondered if things might just be a whole lot easier if you threw your current platform out the window and started over with a new one? If you answered "yes" to any of these questions, then this might be just the episode for you. Adam "Omniman" Greco -- a co-worker at Analytics Demystified of the Kiss sister who is not a co-host of this podcast -- joined the gang to chat about the perils of unmaintained analytics tools, the unpleasant taste of stale business requirements, and the human-based factors that can contribute to keeping a tool that should be jettisoned or jettisoning a tool that, objectively, should really be kept! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
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Adam Greco
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Adam Greco is one of the leaders of the data industry. As one of Omniture's earliest customers and employees and a data consultant, he has helped thousands of organizations improve their digital properties through data. Adam has blogged extensively about data and authored the preeminent book on Adobe Analytics. Adam has held strategic roles at Salesforce, Amplitude, and several other leading organizations. He has served as a board member of several data technology providers and has won several awards from the Digital Analytics Association. Adam is a product evangelist at Hightouch, where he helps leading organizations strategize around using data to accelerate growth.
Bio from: Big Data LDN 2025
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