The Pacers Sports Group has had an amazing year. The Indianapolis Pacers in the NBA finals for the first time in 25 years. The Fever are setting attendance and viewership records with WNBA celebrity Caitlin Clark. Hear how they have transformed their data and AI capabilities for marketing, fan behavior insights, season ticket propensity models, and democratization to their non-technical personas. And receiving a 12,000x cost reduction down to just $8 a year switching to Databricks.

This panel discussion led by Data Clymer brings together data leaders from some of the top professional sports organizations in the U.S. to explore how sports and similar mid-size businesses are leveraging data and analytics engineering best practices to fuel revenue growth, improve business efficiencies, and drive fan engagement.

Speakers: Jesse McCabe, Vice President Marketing, Data Clymer; Keelan Smithers, Data Product Manager, Analytics Engineering, NBA; Paimon Jaberi, Managing Director of Strategy and Analytics, Seattle Seahawks; Jared Chavez, Senior Data Engineer, Pacers Sports & Entertainment

Register for Coalesce at https://coalesce.getdbt.com