During the data team's short tenure (2.5 years) at ClickUp, they have built and scaled a fully modern data stack and implemented a warehouse-first data strategy. ClickUp's data is comprised of thousands of dbt models and upstream/downstream integrations with nearly every software at ClickUp. ClickUp uses dbt Cloud and Snowflake to power dozens of downstream systems with audience creation, marketing optimization, predictive customer lifecycle ML, a PLG/PLS motion, and much more. This session covers the foundational principles ClickUp follows and how warehouse-first thinking has unlocked tremendous value for ClickUp.

Speakers: Marc Stone, Head of Data, ClickUp

Register for Coalesce at https://coalesce.getdbt.com