During the data team's short tenure (2.5 years) at ClickUp, they have built and scaled a fully modern data stack and implemented a warehouse-first data strategy. ClickUp's data is comprised of thousands of dbt models and upstream/downstream integrations with nearly every software at ClickUp. ClickUp uses dbt Cloud and Snowflake to power dozens of downstream systems with audience creation, marketing optimization, predictive customer lifecycle ML, a PLG/PLS motion, and much more. This session covers the foundational principles ClickUp follows and how warehouse-first thinking has unlocked tremendous value for ClickUp.

Speakers: Marc Stone, Head of Data, ClickUp

Register for Coalesce at https://coalesce.getdbt.com

Using data to grow revenue is a lofty goal thrown around by most business leaders these days, but leaders (and the data teams that support their goals) often don’t have a clear understanding of what needs to happen on the ground to actually make this come to reality. Data teams are looking for the right combination of modern tools, best practices, and company culture to meaningfully impact their company’s goals and revenue.

In this panel discussion, Census CEO Boris Jabes, Carta VP of Data and Analytics Julia King, and ClickUp Head of Analytics Marc Stone will break down what it really means to operationalize your data to drive revenue, and what every company can do to make this a reality, no matter their team size.

Check the slides here: https://docs.google.com/presentation/d/1CDuaVUm3yxwbcjNXMv1JcAv9PdfZFM80kwbvl9yYRtU/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.