Learn how to integrate data-driven methodologies and machine learning into your business decision-making processes with 'The Art of Data-Driven Business.' This comprehensive guide shows you how to apply Python-based machine learning techniques to real-world challenges, transforming your organization into an innovative and well-informed enterprise. What this Book will help me do Create professional-quality data visualizations using Python's seaborn library to derive business insights. Analyze customer behavior, including predicting churn, with machine learning techniques. Apply clustering algorithms to segment customers for targeted marketing campaigns. Utilize pandas effectively for pricing and sales analytics to optimize your pricing strategies. Forecast outcomes of promotional strategies to determine costs and benefits and maximize performance. Author(s) None Palacio is an experienced data scientist and educator who specializes in the application of machine learning to solve business problems. With extensive real-world industry experience, Palacio brings practical insights and methodologies to learners. Their teaching connects technical knowledge to actionable business strategies. Who is it for? This book is ideal for business professionals aiming to incorporate data science into their strategies and technical experts seeking to leverage machine learning for business scenarios. Beginners to Python can find foundational help, while data scientists will appreciate the focused practical applications. It's perfect for individuals seeking a strong data-driven perspective in marketing, sales, and customer management.
