Send us a text ✨ Updated April 1, 2025 What do Tickle Me Elmo, bourbon, and Taylor Swift tickets have in common? Scarcity. And in the world of marketing, it's one of the most powerful forces you can harness. This week, we’re throwing it back to one of our most insightful interviews — a conversation with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, marketing professor at Grand Canyon University, Columbia Business School, and Wharton, and author of The Power of Scarcity. We dig into: The psychology behind scarcity and why it drives us to act nowThe four types of scarcity (you’ll want to write these down!)How top brands — and yes, bourbon sellers — use scarcity to spark actionWhy "reaching humans" in digital marketing is more nuanced than everHow you can ethically and effectively use scarcity to boost business results📚 About the Book:  In The Power of Scarcity, Dr. Weinstein combines her background in marketing and psychology to break down how scarcity messaging influences decision-making — and how you can leverage it to drive revenue, deepen loyalty, and create urgency without manipulation. With research, real-world examples, and interviews from brands like McDonald’s and 1-800-Flowers, it’s a must-read for anyone looking to up their marketing game. 📌 Timestamps: 01:41 Meet "Marketer" Mindy Weinstein 04:42 Technology in Marketing 07:50 One of the top women in digital marketing 09:12 The Power of Scarcity 19:16 The Four Types of Scarcity 20:41 Bourbon Scarcity 21:47 Businesses Leveraging Scarcity 🧠 Connect with Dr. Weinstein:  🔗 LinkedIn: linkedin.com/in/mindydweinstein 📘 Book: persuasioninbusiness.com 🌐 Website: marketmindshift.com 🎧 Originally aired: Season 7, Episode 5 Want to be featured on Making Data Simple? Drop us a note at [email protected] and tell us why you should be next! Hosted by Al Martin, WW VP Technical Sales at IBM — where we explore cutting-edge tech, business innovation, and the human side of leadership... all while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text This is always a good interview; an interview from last year with Dr. Mindy Weinstein discussing how we try to reach humans through digital marketing, and the power of scarcity. I am reminded of this concept every time I look at the resell price of Taylor Swift tickets.

Marketing : The Power of Scarcity with Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing. Original episode season 7 Episode 5. 01:41 Meet "Marketer" Mindy Weinstein04:42 Technology in Marketing07:50 One of the top women in digital marketing09:12 The power of scarcity19:16 Four types of scarcity20:41 Bourbon scarcity21:47 Businesses leveraging scarcityLinkedIn: linkedin.com/in/mindydweinstein Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/

Summary of Dr. Weinstein's book: Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerful―invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services. In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages―supply related, demand related, time related or limited edition―affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences. For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text Part 2 : Marketing, The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing. 28:19 Consumer advice02:40 Companies using scarcity07:07 Black Friday, Cyber Monday08:03 Technology in marketing11:50 AI, ChatGPT in academics17:40 Best marketer of all timeLinkedIn: linkedin.com/in/mindydweinstein Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Host, Al Martin Linkedin Producer, Katherine Mayne Linkedin Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.