"Associations and Correlations: Unearth the powerful insights buried in your data" is a comprehensive guide for understanding and utilizing associations and correlations in data analysis. This book walks you through methods of classifying data, selecting appropriate statistical tests, and interpreting results effectively. By the end, you'll have mastered how to reveal data insights clearly and reliably. What this Book will help me do Identify and prepare datasets suitable for analysis with confidence. Understand and apply the principles of associations and correlations in data analytics. Use statistical tests to uncover univariate and multivariate relationships. Classify and interpret data into qualitative and quantitative segments effectively. Develop visual representations of data relationships to communicate insights clearly. Author(s) Lee Baker is an experienced statistician and data scientist with a passion for education. With years of teaching and mentoring professionals in data analysis, Lee excels in breaking down complex statistical concepts into understandable insights. Lee's approachable style aims to empower learners to harness their data's full potential. Who is it for? This book is designed for budding data analysts and data scientists, targeting those starting their journey into data analytics. It serves well as an introduction to the fundamentals of associations and correlations, making it suitable for beginners. If you seek a foundational understanding or a recap of key concepts, this book is for you.