Madhive built their ad analytics and bidding infrastructure using databases and batch pipelines. When the pipeline lag got too long to bid effectively, they rebuilt from scratch with Google Cloud’s Managed Service for Apache Kafka. Join this session to learn about Madhive’s journey and dive deep into how the service works, how it can help you build streaming systems quickly and securely, and what migration looks like. This session is relevant for Kafka administrators and architects building event-sourcing platforms or event-driven systems.

Businesses everywhere have the opportunity to drive transformational impact by leveraging streaming data to make decisions and build experiences that delight users. In this session you will learn how MercadoLibre processes tens of billions of messages across thousands of applications to drive business impact. You will also learn about exciting new product announcements ranging from native ingest capabilities in Cloud Pub/Sub to new efficiency features in Dataflow to support for OSS technologies.

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