with
Mehran Nazir
(Google Cloud)
,
Shan Kulandaivel
(Google Cloud)
,
Neil Arlo
(Madhive)
,
Kir Titievsky
(Google)
Madhive built their ad analytics and bidding infrastructure using databases and batch pipelines. When the pipeline lag got too long to bid effectively, they rebuilt from scratch with Google Cloud’s Managed Service for Apache Kafka. Join this session to learn about Madhive’s journey and dive deep into how the service works, how it can help you build streaming systems quickly and securely, and what migration looks like. This session is relevant for Kafka administrators and architects building event-sourcing platforms or event-driven systems.