Join us as we unlock the secrets of data-driven strategies that drive profit, loyalty, and hyper-personalised experiences, with Capgemini and a Women in Data leadership panel.
At this year’s Big Data London, Women in Data & Capgemini are back with another must-see panel, featuring a diverse and engaging group of female data leaders and their allies from across the Retail & CPG worlds. Last year’s session was one of the most oversubscribed events of the day, with standing room only, thanks to its thought-provoking and honest discussions. This year’s panel promises the same dynamic as they tackle the conundrum of balancing margin focus with rewarding customer loyalty and how data plays a key role.
The panellists, as well as sharing their own career journeys and experience, will explore how they’ve approached bold strategies that move beyond immediate profits to emphasise the long-term value of customer data and loyalty. They’ll explore how data, analytics & ai can uncover deep insights into customer behaviours and preferences, enabling brands to create personalised experiences and loyalty programs that boost engagement and build lasting trust.
The discussion will highlight the importance of seeing customer data as a strategic asset. By investing in data collection and analysis, companies can identify trends, predict future behaviours, and tailor their offerings to meet evolving customer needs. This approach can drive repeat business and increase customer lifetime value, ultimately leading to higher margins over time.
This year’s panel will explore the how data and boldness are key for a balanced strategy that blends margin management with a robust focus on customer loyalty. Using data smartly is key to achieving sustainable profit growth and strengthening brand loyalty. Don’t miss out on what promises to be an inspiring and insightful discussion!