In this session, Jeff Sauer, founder of Data Driven U is going to show you how to improve your marketing results while collecting less data, focusing your efforts, and simply following proven plans that work!

Marketing attribution is a buzzword that has everyone the paid advertising community talking. But what does it mean for you? Is it really a magic bullet, or is attribution just a bunch of bullshit? This talk goes through the need for attribution, shares practical applications and technologies, and ends with a framework for you to get started.

Cure for analytics insanity: the definition of insanity is doing the same thing over and over again and expecting different results. That’s what web analytics have been doing for years as data collection becomes easier and quality solutions become less expensive. Instead of focusing on your business strategy and fitting the tool to our needs, we have done the opposite; developing strategies based on what is easy to measure in our tools of choice. This session will teach us how to cure that analytics insanity by taking a strategy first approach to analytics.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.