Every analytics, BI and AI project relies on high-quality data. This is why data engineering, the practice of building reliable data pipelines that ingest and transform data, is consequential to the success of these projects. In this session, we'll show how you can use Lakeflow to accelerate innovation in multiple parts of the organization. We'll review real-world examples of Databricks customers using Lakeflow in different industries such as automotive, healthcare and retail. We'll touch on how the foundational data engineering capabilities Lakeflow provides help power initiatives that improve customer experiences, make real-time decisions and drive business results.

Consumer industries are being transformed by AI as physical and digital experiences converge. In this flagship session for retail, travel, restaurants and consumer goods attendees at Data + AI Summit, Databricks and a panel of industry leaders will explore how real-time data and machine learning are enabling brands to gain deeper consumer insights, personalize interactions and move closer to true 1:1 marketing. From AI agents shopping on behalf of consumers to consumer-centric supply chains, discover how the most innovative companies will use AI to reshape customer relationships and drive growth in an increasingly connected world.