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Shannon Barrow

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Practice Lead Databricks

Shannon has spent the last 6 years at Databricks helping enterprise customers modernize their analytics platforms to maximize value from their data and drive down the total cost of ownership. Specializing in performance for data engineering and SQL consumption, he is a leading SME in benchmarking and POC efforts across Enterprise North America. Before joining Databricks in 2019, he was a Principal in Accenture's Innovation and Thought Leadership team. Shannon has a Masters in Computer Science from Georgia Tech and 2 Bachelor Degrees from Florida State University.

Bio from: Data + AI Summit 2025

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Talks & appearances

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Busting Data Modeling Myths: Truths and Best Practices for Data Modeling in the Lakehouse

Unlock the truth behind data modeling in Databricks. This session will tackle the top 10 myths surrounding relational and dimensional data modeling. Attendees will gain a clear understanding of what Databricks Lakehouse truly supports today, including how to leverage primary and foreign keys, identity columns for surrogate keys, column-level data quality constraints and much more. This session will talk through the lens of medallion architecture, explaining how to implement data models across bronze, silver, and gold tables. Whether you’re migrating from a legacy warehouse or building new analytics solutions, you’ll leave equipped to fully leverage Databricks’ capabilities, and design scalable, high-performance data models for enterprise analytics.