Every analytics, BI and AI project relies on high-quality data. This is why data engineering, the practice of building reliable data pipelines that ingest and transform data, is consequential to the success of these projects. In this session, we'll show how you can use Lakeflow to accelerate innovation in multiple parts of the organization. We'll review real-world examples of Databricks customers using Lakeflow in different industries such as automotive, healthcare and retail. We'll touch on how the foundational data engineering capabilities Lakeflow provides help power initiatives that improve customer experiences, make real-time decisions and drive business results.