talk-data.com

https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

An event so nice we're doing it twice! Don't miss the opportunity to quiz our panel of CS2AI Fellows at our second Ask-Me-Anything session. Be sure to plan ahead and be ready to hear Lior Frenkel, Paul Forney, Markus Braendle, Brian Foster and Guest Host Justin Searle answer every ICS/OT cybersecurity question you've ever had but were afraid to ask! This group of cybersecurity stars is sure to have some fascinating discussions of what is going on in the space, where this profession has been and where it's going. Don't miss it!

Guest Host Justin Searle Director of ICS Security at InGuardians, Faculty at IANS Research, Sr. Instructor at SANS Institute, Instructor at Black Hat, and CS2AI Fellow https://www.linkedin.com/in/meeas/

Lior Frenkel, Co-Founder and CEO Waterfall Security Solutions, and CS2AI Fellow. https://www.linkedin.com/in/lior-frenkel-91534/

Paul Forney, B-CISO, Director of Cybersecurity and IT-Digital Grid at Schneider Electric, and CS2AI Fellow https://www.linkedin.com/in/paul-forney-csslp-cissp-issap-ccsp-grem-204494/

Markus Braendle, Cyber Security Executive, Leader & Advisor, with past leadership and executive experience (SVP, CISO, CPSO) at ABB, Airbus, and Cariad, and CS2AI Fellow https://www.linkedin.com/in/braendle/details/experience/

Brian Foster, Lead OT Security Architect at Southern California Edison, with past leadership experience at LEO Cyber Security, Portland General Electric, and Concept Systems, and CS2AI Fellow. https://www.linkedin.com/in/bfos227/

Reserve your seat now! https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

------------------------------------------------------------------------------------------- ## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

Becoming a paid member is quick and easy (and helps us keep offering these educational opportunities!). Join now! https://www.cs2ai.org/plans-pricing

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

An event so nice we're doing it twice! Don't miss the opportunity to quiz our panel of CS2AI Fellows at our second Ask-Me-Anything session. Be sure to plan ahead and be ready to hear Lior Frenkel, Paul Forney, Markus Braendle, Brian Foster and Guest Host Justin Searle answer every ICS/OT cybersecurity question you've ever had but were afraid to ask! This group of cybersecurity stars is sure to have some fascinating discussions of what is going on in the space, where this profession has been and where it's going. Don't miss it!

Guest Host Justin Searle Director of ICS Security at InGuardians, Faculty at IANS Research, Sr. Instructor at SANS Institute, Instructor at Black Hat, and CS2AI Fellow https://www.linkedin.com/in/meeas/

Lior Frenkel, Co-Founder and CEO Waterfall Security Solutions, and CS2AI Fellow. https://www.linkedin.com/in/lior-frenkel-91534/

Paul Forney, B-CISO, Director of Cybersecurity and IT-Digital Grid at Schneider Electric, and CS2AI Fellow https://www.linkedin.com/in/paul-forney-csslp-cissp-issap-ccsp-grem-204494/

Markus Braendle, Cyber Security Executive, Leader & Advisor, with past leadership and executive experience (SVP, CISO, CPSO) at ABB, Airbus, and Cariad, and CS2AI Fellow https://www.linkedin.com/in/braendle/details/experience/

Brian Foster, Lead OT Security Architect at Southern California Edison, with past leadership experience at LEO Cyber Security, Portland General Electric, and Concept Systems, and CS2AI Fellow. https://www.linkedin.com/in/bfos227/

Reserve your seat now! https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

------------------------------------------------------------------------------------------- ## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

Becoming a paid member is quick and easy (and helps us keep offering these educational opportunities!). Join now! https://www.cs2ai.org/plans-pricing

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

An event so nice we're doing it twice! Don't miss the opportunity to quiz our panel of CS2AI Fellows at our second Ask-Me-Anything session. Be sure to plan ahead and be ready to hear Lior Frenkel, Paul Forney, Markus Braendle, Brian Foster and Guest Host Justin Searle answer every ICS/OT cybersecurity question you've ever had but were afraid to ask! This group of cybersecurity stars is sure to have some fascinating discussions of what is going on in the space, where this profession has been and where it's going. Don't miss it!

Guest Host Justin Searle Director of ICS Security at InGuardians, Faculty at IANS Research, Sr. Instructor at SANS Institute, Instructor at Black Hat, and CS2AI Fellow https://www.linkedin.com/in/meeas/

Lior Frenkel, Co-Founder and CEO Waterfall Security Solutions, and CS2AI Fellow. https://www.linkedin.com/in/lior-frenkel-91534/

Paul Forney, B-CISO, Director of Cybersecurity and IT-Digital Grid at Schneider Electric, and CS2AI Fellow https://www.linkedin.com/in/paul-forney-csslp-cissp-issap-ccsp-grem-204494/

Markus Braendle, Cyber Security Executive, Leader & Advisor, with past leadership and executive experience (SVP, CISO, CPSO) at ABB, Airbus, and Cariad, and CS2AI Fellow https://www.linkedin.com/in/braendle/details/experience/

Brian Foster, Lead OT Security Architect at Southern California Edison, with past leadership experience at LEO Cyber Security, Portland General Electric, and Concept Systems, and CS2AI Fellow. https://www.linkedin.com/in/bfos227/

Reserve your seat now! https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

------------------------------------------------------------------------------------------- ## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

Becoming a paid member is quick and easy (and helps us keep offering these educational opportunities!). Join now! https://www.cs2ai.org/plans-pricing

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

An event so nice we're doing it twice! Don't miss the opportunity to quiz our panel of CS2AI Fellows at our second Ask-Me-Anything session. Be sure to plan ahead and be ready to hear Lior Frenkel, Paul Forney, Markus Braendle, Brian Foster and Guest Host Justin Searle answer every ICS/OT cybersecurity question you've ever had but were afraid to ask! This group of cybersecurity stars is sure to have some fascinating discussions of what is going on in the space, where this profession has been and where it's going. Don't miss it!

Guest Host Justin Searle Director of ICS Security at InGuardians, Faculty at IANS Research, Sr. Instructor at SANS Institute, Instructor at Black Hat, and CS2AI Fellow https://www.linkedin.com/in/meeas/

Lior Frenkel, Co-Founder and CEO Waterfall Security Solutions, and CS2AI Fellow. https://www.linkedin.com/in/lior-frenkel-91534/

Paul Forney, B-CISO, Director of Cybersecurity and IT-Digital Grid at Schneider Electric, and CS2AI Fellow https://www.linkedin.com/in/paul-forney-csslp-cissp-issap-ccsp-grem-204494/

Markus Braendle, Cyber Security Executive, Leader & Advisor, with past leadership and executive experience (SVP, CISO, CPSO) at ABB, Airbus, and Cariad, and CS2AI Fellow https://www.linkedin.com/in/braendle/details/experience/

Brian Foster, Lead OT Security Architect at Southern California Edison, with past leadership experience at LEO Cyber Security, Portland General Electric, and Concept Systems, and CS2AI Fellow. https://www.linkedin.com/in/bfos227/

Reserve your seat now! https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

------------------------------------------------------------------------------------------- ## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

Becoming a paid member is quick and easy (and helps us keep offering these educational opportunities!). Join now! https://www.cs2ai.org/plans-pricing

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

An event so nice we're doing it twice! Don't miss the opportunity to quiz our panel of CS2AI Fellows at our second Ask-Me-Anything session. Be sure to plan ahead and be ready to hear Lior Frenkel, Paul Forney, Markus Braendle, Brian Foster and Guest Host Justin Searle answer every ICS/OT cybersecurity question you've ever had but were afraid to ask! This group of cybersecurity stars is sure to have some fascinating discussions of what is going on in the space, where this profession has been and where it's going. Don't miss it!

Guest Host Justin Searle Director of ICS Security at InGuardians, Faculty at IANS Research, Sr. Instructor at SANS Institute, Instructor at Black Hat, and CS2AI Fellow https://www.linkedin.com/in/meeas/

Lior Frenkel, Co-Founder and CEO Waterfall Security Solutions, and CS2AI Fellow. https://www.linkedin.com/in/lior-frenkel-91534/

Paul Forney, B-CISO, Director of Cybersecurity and IT-Digital Grid at Schneider Electric, and CS2AI Fellow https://www.linkedin.com/in/paul-forney-csslp-cissp-issap-ccsp-grem-204494/

Markus Braendle, Cyber Security Executive, Leader & Advisor, with past leadership and executive experience (SVP, CISO, CPSO) at ABB, Airbus, and Cariad, and CS2AI Fellow https://www.linkedin.com/in/braendle/details/experience/

Brian Foster, Lead OT Security Architect at Southern California Edison, with past leadership experience at LEO Cyber Security, Portland General Electric, and Concept Systems, and CS2AI Fellow. https://www.linkedin.com/in/bfos227/

Reserve your seat now! https://attendee.gotowebinar.com/register/7201687253360193116?source=07312024meetupevent

------------------------------------------------------------------------------------------- ## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

Becoming a paid member is quick and easy (and helps us keep offering these educational opportunities!). Join now! https://www.cs2ai.org/plans-pricing

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

Brian Ferris is a seasoned expert with over two decades of experience in technology and advanced analytics. Brian has an impressive track record, having worked in IT consulting for 9 years and client-side roles for 13 years with major organisations like the European Central Bank, BAT, Heineken, Nike and Loyalty New Zealand. In this episode, we dive into Brian's journey from supply chain operations to becoming Chief Data, Analytics and Technology Officer at Loyalty New Zealand. We explore the pivotal moments that shaped his approach to analytics and the leadership qualities essential for fostering a culture that embraces advanced analytics. We also discuss his new book, "Transition to Advanced Analytics: Get a Return on Your Analytics Investment," co-authored with Jason Tan. Brian shares what inspired him to write the book, provides a synopsis, and highlights key takeaways for organisations looking to transition to advanced analytics. Topics covered: Brian's analytics leadership journey: Discover the key factors that contributed to Brian's successful career progression and the pivotal moments that shaped his approach to analytics.Leadership in analytics: Learn about the essential leadership qualities needed to drive analytics initiatives and foster a culture that embraces advanced analytics.Evolution of analytics roles: Understand how the role of data scientists and analysts has evolved and which skills are now more critical than ever.Underrated tips and tricks: Brian shares practical tips and tricks that all data and analytics teams should use to increase their impact.About the book: Hear what inspired Brian to write "Transition to Advanced Analytics" and get a detailed synopsis of the book, including who it’s for and why it's essential reading.Common pitfalls and key takeaways: Find out the most common pitfalls organisations face when transitioning to advanced analytics and the key lesson Brian hopes readers will take away from the book.Brian on LinkedIn: https://www.linkedin.com/in/brian-ferris-a053532/ Brian's book, "Transition to Advanced Analytics: Get a Return on Your Analytics Investment".

Products That Count is one of the largest networks of product managers, leaders and founders in the world. If you want to be the first to hear about new programs, sign up for our newsletter at productsthatcount.com.

TOPIC: Amazon Fmr Product Lead on Synergy by Design: Building Cross-Functional Teams in Product Management, Design, and UX Research

How can product leaders create synergy across teams? Creating impactful user-facing products demands robust collaboration across product management, design, and UX research teams. However, the structure of these teams often introduces processes and power dynamics that hinder such collaboration. In this webinar with Amazon Fmr Product Lead Brian Root, product managers, designers, and UX researchers involved in user-facing projects will gain insights and practical tools to foster a more collaborative, innovative, and productive team environment. Join us to learn how to boost cross-functional team's performance and output.

About the Speaker: I am a collaborative, patent-holding product executive specializing in building impactful customer-facing digital products in eCommerce, FinTech and InsureTech. I have over 12 years of experience leading and managing cross-functional product and design teams at all stages from Series A to Fortune top 2 (Amazon and Walmart). I have built and scaled teams from 0 to up to 15 individuals on several occasions, and I particularly enjoy the challenges of hiring and structuring teams.

My passion as a leader has always been to unlock the potential of my reports and mentees. I strongly believe that an impactful, scalable "what" (the product) is the result of a strong understanding of the "why" (user and business needs) and "how" (product management and design best practices).

In my non-work life, I enjoy running, cooking, dabbling in statistical modeling of sporting events, and being the best father that I can be to my baby son.

AGENDA 3:00pm: Welcome & Introductions 3:05pm: Speaker Presentation followed by Q&A Session 4:00pm: Event Ends

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

Defending the Heart of Society: A Deep Dive into the Risks Posed by Insecure-by-Design Control System Software in Critical Infrastructure

Join Brian Foster for a briefing on the alarming findings from a career of performing security reviews of Critical Infrastructure control system software. From anonymous remote code execution to privilege escalation, these findings reveal the often disturbing reality of insecurity-by-design systems responsible for our daily lives. These systems are in place around the world today, but who is responsible for ensuring they are secure? This briefing will not only shed light on the Critical Infrastructure industry's role in securing its software, but also provide practical steps for them to hold their vendors accountable and protect our vital systems. Don't miss this opportunity to learn how we can safeguard our essential services and keep society running smoothly.

Speaker Brian Foster Lead OT Security Architect at Southern California Edison (SCE)

LinkedIn: https://www.linkedin.com/in/bfos227/

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

---------------------------------------------------------------------------------------------

## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

Defending the Heart of Society: A Deep Dive into the Risks Posed by Insecure-by-Design Control System Software in Critical Infrastructure

Join Brian Foster for a briefing on the alarming findings from a career of performing security reviews of Critical Infrastructure control system software. From anonymous remote code execution to privilege escalation, these findings reveal the often disturbing reality of insecurity-by-design systems responsible for our daily lives. These systems are in place around the world today, but who is responsible for ensuring they are secure? This briefing will not only shed light on the Critical Infrastructure industry's role in securing its software, but also provide practical steps for them to hold their vendors accountable and protect our vital systems. Don't miss this opportunity to learn how we can safeguard our essential services and keep society running smoothly.

Speaker Brian Foster Lead OT Security Architect at Southern California Edison (SCE)

LinkedIn: https://www.linkedin.com/in/bfos227/

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

---------------------------------------------------------------------------------------------

## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

Defending the Heart of Society: A Deep Dive into the Risks Posed by Insecure-by-Design Control System Software in Critical Infrastructure

Join Brian Foster for a briefing on the alarming findings from a career of performing security reviews of Critical Infrastructure control system software. From anonymous remote code execution to privilege escalation, these findings reveal the often disturbing reality of insecurity-by-design systems responsible for our daily lives. These systems are in place around the world today, but who is responsible for ensuring they are secure? This briefing will not only shed light on the Critical Infrastructure industry's role in securing its software, but also provide practical steps for them to hold their vendors accountable and protect our vital systems. Don't miss this opportunity to learn how we can safeguard our essential services and keep society running smoothly.

Speaker Brian Foster Lead OT Security Architect at Southern California Edison (SCE)

LinkedIn: https://www.linkedin.com/in/bfos227/

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

---------------------------------------------------------------------------------------------

## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

Defending the Heart of Society: A Deep Dive into the Risks Posed by Insecure-by-Design Control System Software in Critical Infrastructure

Join Brian Foster for a briefing on the alarming findings from a career of performing security reviews of Critical Infrastructure control system software. From anonymous remote code execution to privilege escalation, these findings reveal the often disturbing reality of insecurity-by-design systems responsible for our daily lives. These systems are in place around the world today, but who is responsible for ensuring they are secure? This briefing will not only shed light on the Critical Infrastructure industry's role in securing its software, but also provide practical steps for them to hold their vendors accountable and protect our vital systems. Don't miss this opportunity to learn how we can safeguard our essential services and keep society running smoothly.

Speaker Brian Foster Lead OT Security Architect at Southern California Edison (SCE)

LinkedIn: https://www.linkedin.com/in/bfos227/

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

---------------------------------------------------------------------------------------------

## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

Defending the Heart of Society: A Deep Dive into the Risks Posed by Insecure-by-Design Control System Software in Critical Infrastructure

Join Brian Foster for a briefing on the alarming findings from a career of performing security reviews of Critical Infrastructure control system software. From anonymous remote code execution to privilege escalation, these findings reveal the often disturbing reality of insecurity-by-design systems responsible for our daily lives. These systems are in place around the world today, but who is responsible for ensuring they are secure? This briefing will not only shed light on the Critical Infrastructure industry's role in securing its software, but also provide practical steps for them to hold their vendors accountable and protect our vital systems. Don't miss this opportunity to learn how we can safeguard our essential services and keep society running smoothly.

Speaker Brian Foster Lead OT Security Architect at Southern California Edison (SCE)

LinkedIn: https://www.linkedin.com/in/bfos227/

Please note: Registration at this link is required to attend. https://attendee.gotowebinar.com/register/1832038593106528598?source=08302023Meetupevent

---------------------------------------------------------------------------------------------

## All past seminars and symposiums are available to paid CS2AI.ORG members. Check out the Resources area of our website in the Members Portal https://www.cs2ai.org/

## Certificates for Professional Development/Continuing Education Units (PDUs/CEUs) are available for all registered individuals who attend at least one hour of the event.

## If you're interested in speaking at a future (CS)2AI event\, having your organization become a Strategic Alliance Partner\, or engaging in any of the other ways available\, please contact us on our https://www.cs2ai.org/get-involved

## Please note that (CS)2AI ONLINE events are provided free of charge as educational career development content through the support of our paid members and the generous contributions of our corporate Strategic Alliance Partners. Contact information used in registering for our directly supported seminars may be shared with sponsors funding those specific events. Unless noted on the Gotowebinar registration page, all events are open for direct funding support.

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise As many as 10-25 million organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.