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REGISTRATION at https://analytics-pioneers.com/community-trainings


Topics:

  • Enhanced Conversions - what changed?
  • Setup in Google Ads
  • Setup in Google Tag Manager
  • Setup for server-side

Date: Wednesday\, January 21st\, 2026 \| 10am-12pm (GMT) Trainer: Jenny Bachmann & Marina Sukhanova with Marcus Stade & Patrick Mohr

The training is live and will be held in English. It is not recorded.


SIGN UP

Please register for the training here free of charge: https://analytics-pioneers.com/community-trainings

Google Ads Enhanced Conversions in 2026 || FREE Community Training

REGISTRATION at https://analytics-pioneers.com/community-trainings


Topics:

  • Enhanced Conversions - what changed?
  • Setup in Google Ads
  • Setup in Google Tag Manager
  • Setup for server-side

Trainer: Jenny Bachmann & Marina Sukhanova with Marcus Stade & Patrick Mohr

The training is live and will be held in English. It is not recorded.


SIGN UP

Please register for the training here free of charge: https://analytics-pioneers.com/community-trainings

Google Ads Enhanced Conversions in 2026 || FREE Community Training

ANMELDUNG unter: https://analytics-pioneers.de/community-trainings


Inhalte:

  • Enhanced Conversions - Was hat sich 2025 geändert?
  • Setup in Google Ads
  • Setup in Google Tag Manager
  • Setup für Server-side

Datum: Freitag\, 12.12.2025 \| 10:00-12:00 Uhr Trainer: Jenny Bachmann & Marina Sukhanova mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten. Es wird nicht aufgezeichnet.


ANMELDUNG

Bitte meldet euch hier kostenlos für das Training an: https://analytics-pioneers.de/community-trainings

Google Ads Enhanced Conversions in 2025 || FREE Community Training

ANMELDUNG unter: https://analytics-pioneers.de/community-trainings

***

Inhalte:

  • Enhanced Conversions - Was hat sich 2025 geändert?
  • Setup in Google Ads
  • Setup in Google Tag Manager
  • Setup für Server-side

Datum: Freitag\, 12.12.2025 \| 10:00-12:00 Uhr Trainer: Jenny Bachmann & Marina Sukhanova mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten. Es wird nicht aufgezeichnet.

***

ANMELDUNG Bitte meldet euch hier kostenlos für das Training an: https://analytics-pioneers.de/community-trainings

Google Ads Enhanced Conversions in 2025 || FREE Community Training
Evgeniya (Jenny) Sukhodolskaya – Developer Relations Engineer @ Qdrant , Slava Dubrov – Technical Lead @ HubSpot , Andrey Vasnetsov – Co-founder & CTO @ Qdrant , Marina Ariamnova – Data Lead @ SumUp

At Qdrant Conference, builders, researchers, and industry practitioners shared how vector search, retrieval infrastructure, and LLM-driven workflows are evolving across developer tooling, AI platforms, analytics teams, and modern search research.

Andrey Vasnetsov (Qdrant) explained how Qdrant was born from the need to combine database-style querying with vector similarity search—something he first built during the COVID lockdowns. He highlighted how vector search has shifted from an ML specialty to a standard developer tool and why hosting an in-person conference matters for gathering honest, real-time feedback from the growing community.

Slava Dubrov (HubSpot) described how his team uses Qdrant to power AI Signals, a platform for embeddings, similarity search, and contextual recommendations that support HubSpot’s AI agents. He shared practical use cases like look-alike company search, reflected on evaluating agentic frameworks, and offered career advice for engineers moving toward technical leadership.

Marina Ariamnova (SumUp) presented her internally built LLM analytics assistant that turns natural-language questions into SQL, executes queries, and returns clean summaries—cutting request times from days to minutes. She discussed balancing analytics and engineering work, learning through real projects, and how LLM tools help analysts scale routine workflows without replacing human expertise.

Evgeniya (Jenny) Sukhodolskaya (Qdrant) discussed the multi-disciplinary nature of DevRel and her focus on retrieval research. She shared her work on sparse neural retrieval, relevance feedback, and hybrid search models that blend lexical precision with semantic understanding—contributing methods like Mini-COIL and shaping Qdrant’s search quality roadmap through end-to-end experimentation and community education.

Speakers

Andrey Vasnetsov Co-founder & CTO of Qdrant, leading the engineering and platform vision behind a developer-focused vector database and vector-native infrastructure. Connect: https://www.linkedin.com/in/andrey-vasnetsov-75268897/

Slava Dubrov Technical Lead at HubSpot working on AI Signals—embedding models, similarity search, and context systems for AI agents. Connect: https://www.linkedin.com/in/slavadubrov/

Marina Ariamnova Data Lead at SumUp, managing analytics and financial data workflows while prototyping LLM tools that automate routine analysis. Connect: https://www.linkedin.com/in/marina-ariamnova/

Evgeniya (Jenny) Sukhodolskaya Developer Relations Engineer at Qdrant specializing in retrieval research, sparse neural methods, and educational ML content. Connect: https://www.linkedin.com/in/evgeniya-sukhodolskaya/

AI/ML Analytics Hubspot LLM SQL Vector DB
DataTalks.Club
Event Microsoft Ignite 2025 2025-11-19
Sarah Young – Security person @ Microsoft , Seth Juarez – Product Manager @ Microsoft , Akosua Boadi-Agyemang – Sr. Integrated Marketing Manager @ Microsoft

“On Air at Microsoft Ignite” will deep dive into key announcements with expert interviews, demonstrations, and real-world applications for all the latest news. ​

Hour 1 will feature:​ Security in the agentic AI era: Vasu Jakkal​ Microsoft Credentials for the AI frontier: Elisa Graceffo​ Accessibility in the AI Era: Jenny Lay-Flurrie​ IBM: Chris McGuire & Michelle Pellegrin​ Microsoft Foundry: The AI app and agent factory: Yina Arenas

AI/ML IBM Microsoft Cyber Security
Natasha Crampton – VP, Chief Responsible AI Officer @ Microsoft , Jenny Lay-Flurrie – Vice President, Chief Accessibility Officer @ Microsoft

As AI evolves from passive tools to autonomous agents, the stakes for accessibility and responsibility are rising. Join Jenny Lay-Flurrie, Chief Accessibility Officer, and Natasha Crampton, Chief Responsible AI Officer, to explore how Microsoft is shaping the future of agentic AI, creating systems that are safe, and trustworthy. Drawing on real-world technologies, they'll share how Accessibility and Responsible AI are not just parallel priorities but deeply interconnected imperatives.

AI/ML Microsoft
Jenny Lay-Flurrie – Vice President, Chief Accessibility Officer @ Microsoft , Preety Kumar @ Deque Systems , Ed Summers @ GitHub

For over 30 years, Microsoft has partnered with the disability community to build accessible technology. But accessibility didn’t start with tech—think electric toothbrushes, audiobooks, and curb cuts, all designed for people with disabilities and benefiting everyone. Now, AI is the new frontier. Join Jenny Lay-Flurrie to explore how designing for disability drives trustworthy innovation and how AI can help create a world that works for everyone.

AI/ML Microsoft
Jenny Lay-Flurrie – Vice President, Chief Accessibility Officer @ Microsoft

Catch up with Jenny Lay-Flurrie, Microsoft’s Chief Accessibility Officer, to chat about all of the Accessibility spotlights at Ignite this year, Access for All, and how AI is driving accessibility innovation at Microsoft and beyond.

AI/ML Microsoft

REGISTRATION at https://analytics-pioneers.com/community-trainings


Topics:

  • GA4 Settings (e.g. Reporting Identity, User-Provided Data, Test Filters, etc.)
  • Google Tag Settings (PII redaction, domains, etc.)
  • Standard Reports (filters, comparisons, session/user/key event scopes in reports)

Date: Wednesday\, October 29th\, 2025 \| 10am-12pm (GMT) Trainer: Jenny Bachmann & Kristina von der Bank with Marcus Stade & Patrick Mohr

The training is live and will be held in English. It is not recorded.


SIGN UP

Please register for the training here free of charge: https://analytics-pioneers.com/community-trainings

GA4 Basics PART 1 || FREE Community Training

ANMELDUNG unter: https://analytics-pioneers.de/community-trainings


Inhalte:

  • GA4 Settings (z.B. Reporting Identity, User-Provided-Daten, Test Filter,...)
  • Google Tag Settings (PII Redation, Domains,...)
  • Standard Reports (Filter, Comparisons, Session / User / Key Event Scopes in Reports)

Datum: Freitag\, 24.10.2025 \| 10:00-12:00 Uhr Trainer: Jenny Bachmann & Kristina von der Bank mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten. Es wird nicht aufgezeichnet.


ANMELDUNG

Bitte meldet euch hier kostenlos für das Training an: https://analytics-pioneers.de/community-trainings

GA4 Basics TEIL 1 || FREE Community Training

ANMELDUNG unter: https://analytics-pioneers.de/community-trainings

***

Inhalte:

  • GA4 Settings (z.B. Reporting Identity, User-Provided-Daten, Test Filter,...)
  • Google Tag Settings (PII Redation, Domains,...)
  • Standard Reports (Filter, Comparisons, Session / User / Key Event Scopes in Reports)

Datum: Freitag\, 24.10.2025 \| 10:00-12:00 Uhr Trainer: Jenny Bachmann & Kristina von der Bank mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten. Es wird nicht aufgezeichnet.

***

ANMELDUNG Bitte meldet euch hier kostenlos für das Training an: https://analytics-pioneers.de/community-trainings

GA4 Basics TEIL 1 || FREE Community Training

REGISTRATION at https://analytics-pioneers.com/community-trainings


Topics:

  • Consent Check
  • Debugging using the Developer Console
  • Debugging using Chrome Extensions
  • Hands-on using a demo website
  • Using BigQuery Intraday-Tables as "Debug-Mode"

Date: Wednesday\, June 11th\, 2025 \| 10am-12pm (BST) Trainer: John Harms-Bichler & Jenny Bachmann with Marcus Stade & Patrick Mohr

The training is live and will be held in English. It is not recorded.


SIGN UP

Please register for the training here free of charge: https://analytics-pioneers.com/community-trainings

(GA4-)Tracking Debugging of a Website || FREE Community Training

LLMs are magical—until they aren’t. Extracting adverse media entities might sound straightforward, but throw in hallucinations, inconsistent outputs, and skyrocketing API costs, and suddenly, that sleek prototype turns into a production nightmare.

Our adverse media pipeline monitors over 1 million articles a day, sifting through vast amounts of news to identify reports of crimes linked to financial bad actors, money laundering, and other risks. Thanks to GenAI and LLMs, we can tackle this problem in new ways—but deploying these models at scale comes with its own set of challenges: ensuring accuracy, controlling costs, and staying compliant in highly regulated industries.

In this talk, we’ll take you inside our journey to production, exploring the real-world challenges we faced through the lens of key personas: Cautious Claire, the compliance officer who doesn’t trust black-box AI; Magic Mike, the sales lead who thinks LLMs can do anything; Just-Fine-Tune Jenny, the PM convinced fine-tuning will solve everything; Reinventing Ryan, the engineer reinventing the wheel; and Paranoid Pete, the security lead fearing data leaks.

Expect practical insights, cautionary tales, and real-world lessons on making LLMs reliable, scalable, and production-ready. If you've ever wondered why your pipeline works perfectly in a Jupyter notebook but falls apart in production, this talk is for you.

AI/ML API GenAI LLM Cyber Security
PyData London 2025

ANMELDUNG unter: https://analytics-pioneers.de/community-trainings

***

Inhalte:

  • Consent Check
  • Debugging durch Nutzung der Standard-Entwicklerkonsole
  • Debugging durch Nutzung von Chrome-Erweiterungen
  • Prozess eines Debugging einer Beispiel-Website
  • Nutzung von BigQuery Intraday-Tables als "Debug-Modus"

Datum: Freitag\, 06.06.2025 \| 10:00-12:00 Uhr Trainer: Jenny Bachmann & John Harms-Bichler mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten. Es wird nicht aufgezeichnet.

***

ANMELDUNG Bitte meldet euch hier kostenlos für das Training an: https://analytics-pioneers.de/community-trainings

GA4 Tracking Debugging einer Website || FREE Community Training

ANMELDUNG unter: https://analytics-pioneers.de/community-trainings


Inhalte:

  • Consent Check
  • Debugging durch Nutzung der Standard-Entwicklerkonsole
  • Debugging durch Nutzung von Chrome-Erweiterungen
  • Prozess eines Debugging einer Beispiel-Website
  • Nutzung von BigQuery Intraday-Tables als "Debug-Modus"

Datum: Freitag\, 06.06.2025 \| 10:00-12:00 Uhr Trainer: Jenny Bachmann & John Harms-Bichler mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten. Es wird nicht aufgezeichnet.


ANMELDUNG

Bitte meldet euch hier kostenlos für das Training an: https://analytics-pioneers.de/community-trainings

GA4 Tracking Debugging einer Website || FREE Community Training

REGISTRATION at https://analytics-pioneers.com/community-trainings


Topics:

  • Recap Part 1
  • Consent Management vs. Consent Mode
  • Google Consent Mode v2
  • Microsoft Consent Mode

Date: Wednesday\, May 28th\, 2025 \| 10am-12pm (BST) Trainer: Jenny Bachmann & Marina Sukhanova with Marcus Stade & Patrick Mohr

The training is live and will be held in English. It is not recorded.


SIGN UP

Please register for the training here free of charge: https://analytics-pioneers.com/community-trainings

Consent in GTM for Beginners - PART 2 || FREE Community Training

REGISTRATION at https://analytics-pioneers.com/community-trainings


Topics:

  • Respond to CMP consent signals
  • Blocking Trigger
  • Google Consent Mode v2
  • Microsoft Consent Mode

Date: Wednesday\, May 14th\, 2025 \| 10am-12pm (BST) Trainer: Jenny Bachmann & Marina Sukhanova with Marcus Stade & Patrick Mohr

The training is live and will be held in English. It is not recorded.


SIGN UP

Please register for the training here free of charge: https://analytics-pioneers.com/community-trainings

Consent in GTM for Beginners - PART 1 || FREE Community Training

ANMELDUNG unter: https://analytics-pioneers.de/community-trainings


Inhalte:

  • Scraping-Basics
  • CSS als Retter in der Not - Einführung in die CSS-Pseudo-Selektoren
  • Typische Tracking-Probleme und Beispiel-GTM-Setups als Lösung
  • Gefahren und Einschränkungen von Scraping

Datum: Freitag\, 09.05.2025 \| 10:00-12:00 Uhr Trainer: Jenny Bachmann mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten. Es wird nicht aufgezeichnet.


ANMELDUNG

Bitte meldet euch hier kostenlos für das Training an: https://analytics-pioneers.de/community-trainings

Webseiten-Scraping mit CSS-Pseudo-Selektoren im GTM - TEIL 2 || FREE Training

ANMELDUNG unter: https://analytics-pioneers.de/community-trainings

***

Inhalte:

  • Scraping-Basics
  • CSS als Retter in der Not - Einführung in die CSS-Pseudo-Selektoren
  • Typische Tracking-Probleme und Beispiel-GTM-Setups als Lösung
  • Gefahren und Einschränkungen von Scraping

Datum: Freitag\, 09.05.2025 \| 10:00-12:00 Uhr Trainer: Jenny Bachmann mit Marcus Stade & Patrick Mohr

Das Training ist live und wird auf Deutsch gehalten. Es wird nicht aufgezeichnet.

***

ANMELDUNG Bitte meldet euch hier kostenlos für das Training an: https://analytics-pioneers.de/community-trainings

Webseiten-Scraping mit CSS-Pseudo-Selektoren im GTM - TEIL 2 || FREE Training