talk-data.com

GA4 brought an insane amount of work to anyone using Universal Analytics currently. HelloFresh decided to clean up its implementation and do things "out of the box".

Every team wants to improve, optimize, reach goals, to grow. Every team also has a massive pile of ideas on what to work on next. Prioritization is the key to success, ensuring they work on stuff with a high chance of making an impact. As an analyst, you should deliver the insights that feed the prioritization. Did you know that analytics is just a tiny part of those insights? In this talk, I'll show you the best sources to analyze to develop insights that optimize your prioritization.

In the age of GDPR, CCPA, and HIPAA along with the widespread proliferation of ad blockers and Apple’s ITP, it’s never been harder to measure the effectiveness of your digital marketing efforts while protecting your customers' data.

Even though the resources are always limited it might be tempting to focus on collecting data the right way instead of collecting the right data.

As analysts, it can be easy for us to lose the forest from the trees. By focusing primarily on technology, or analytical methods, we can lose sight of our ultimate objective which is to satisfy the wants and needs of our customers.

Demonstrate any Digital Analytics solutions or method of your own that is way beyond the defaults. Who decides who's gonna win? The audience. Send your nomination to [email protected]!

Matt will be your quiz master for a fun filled night of quizzical conundrums, bragging rights, and prizes.

Nowadays, the amount of data surrounding us is bigger than ever before. But does it improve our day-to-day decision-making? Have we learned to get value from accumulated data? The hard truth is that even analytically skilled people fail in their decision-making once it challenges their core beliefs. In my talk, I will share my favorite cases when people fail with data. Do you think it is not about you? Join my session and see for yourself!

This session will cover a modern data stack approach that drives analytics, feature engineering, and dashboards across the enterprise. It will showcase real time streaming capabilities, data lakes, decentralized vs. centralized warehousing, and feature store architecture. The solution provides sub second latency to data and scales to billions of transactions a day.

Every year, the newage. agency conducts a meta-study on the behavior of Ukrainians on the Internet. Specialists collect and check all available data: number of users, popular sites and applications, trends in content consumption, trends among advertisers, etc. This year, the traditional local study turned into a study on the impact of war.

Shifts in technology and the rise of privacy laws are reshaping the industry, bringing the uncertainty to analytics professionals' work. And the most significant changes are still ahead of us.

In August 2020 Matteo and Roberto met for the first time a fascinating creature with a cumbersome name: App + Web. It was not love at first sight. After all, they were already engaged in a longtime romance with Universal Analytics.

Almost 5 years into GDPR enforcement, the courts and the supervisory authorities have peddled through quite some decisions and more are expected while this description is being written.

After a decade of digital marketing, I've decided to transition into digital analytics in 2022 because I wanted to work even more with data to solve complex problems.

So you've got analytics working but you need to grow your data collection to other websites, other markets, other apps? In this presentation, Julien and the Media.Monks data team share best practices and solutions that were used (and often custom built!) to achieve at-scale deployment of data collection across thousands of websites and apps.

Kamal will share his experiences in entering new competitive markets & global best practices.