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Many engineers assume their organization doesn't have an engineering strategy—when in fact, they often do. It just may not be working. In Crafting Engineering Strategy, Will Larson (author of An Elegant Puzzle, Staff Engineer, and The Engineering Executive's Primer) offers a practical, example-rich guide to navigating technical and organizational complexity through structured, intentional strategy. Written for senior engineers, engineering leaders, architects, and curious collaborators, this book lays out a repeatable process for building effective, actionable strategies—from early diagnosis to rollout. With lessons drawn from real-world case studies at companies like Stripe, Uber, and Calm, Larson provides a framework for shaping critical decisions around system migrations, API deprecations, platform investments, and more. Along the way, you'll learn to augment technical planning with communication, governance, and systems thinking. Whether you're shaping your team's direction or leading a company-wide initiative, Crafting Engineering Strategy will help you make thoughtful decisions that stick. Build durable engineering strategies from first principles Apply methods like Wardley mapping and systems modeling Lead strategy as a staff+ engineer or executive Learn from detailed case studies across industries Improve your strategic fluency and influence over time

Data scientist is now the highest-paying job for students graduating with a bachelor’s degree in the United States and is projected to grow from a $133.7 billion market in 2024 to a $276.18 billion market by 2029. However, experiences with data are rare in today’s K-12 classrooms and curriculum. This conference will introduce K-12 students, educators, and parents to foundational data science concepts and examples of data science careers across industries with a combination of workshops and presentations, divided into three levels for age-appropriate content. *K-12 educators and parents are encouraged to attend!*

THIS CONFERENCE WILL BE MULTI-TRACK:

⭐ GRADES K-4 📊

• FOUNDATIONAL CONCEPTS: Establish intuition and core ways of thinking about and visualizing data

⭐ GRADES 5-8 💻

• TOOLS & TECHNIQUES: Focus on platforms and tools that support data analysis and bring insight

⭐ GRADES 9-12 🚀

• BECOMING A DATA SCIENTIST: Learn what it takes to be a data scientist -- including skills, training and education

⭐ K-12 EDUCATORS 👩🏽‍🏫

• WHO, WHAT, WHEN, WHERE, & WHY: We'll incorporate presentations, panels, and other hands-on sessions that are specific to K-12 educators

REGISTER HERE

2024 SPEAKERS + INSTRUCTORS:

•Gulrez Khan \| Author + Data Science Lead @ Paypal 💸 •Michael Copass \| Science Teacher\, writes research articles about integrating Ai @ Tracy Unified School District 📚 •Prashant Kumar \| DATA SCIENTIST @ Bold 🚀 •Sheri Johnson \| Data Science Educator @ Essential Analysis Solutions 📊 •Kelly Dowd \| Director - Data Science @ AT&T 🌐 •Cole Nussbaumer Knaflic \| CEO @ Storytelling with Data 🗣️ •Nicolas Potkalitsky\, Ph.D. \| Teacher / AI Literacy Coach @ Pragmatic AI Solutions 🤖 •Sachin More \| SR Engineering Manager @ Dollar General 💵 •Ginger Baxter \| Assistant Dean Career Advancement and Student Success @ Chapman University 🎓 •Ugandhar Dasi \| Principal Technology Lead @ T-Mobile US 📱 •Jhonathan David \| President\, Chief Advisor - Data Analytics & Data Science @ Xabios Data 💽 •Krish Suraparaju \| SWE Intern @ Amazon 📦 •Taj Pirzada \| Director – AI @ Nike ✅ •Samuel Setsofia \| Masters Candidate @ Northwestern University 🏛️ •Akash Kura \| Sales Strategy and Data Analytics Intern @ X (Twitter) 💬 •Disha An \| Senior Data Scientist @ Salesloft 💼 •Sanjana Khajuria \| Intern @ Salesforce 📈 •Henry Clavo \| Data Engineer @ Consumer Financial Protection Bureau 🏦 •Alexander Baker \| Senior Data Scientist @ cBEYONData 📊 •Aditya Sharma \| CEO @ HiCounselor 🎓 •Chris Bent \| Founder @ Piccles 🥒 •Corey Wade \| Founder @ Berkeley Coding Academy 💻 •Anthony DiCecco \| Data and Analytics @ Chegg 💡 •Jai Prakash \| Head of Insights & Data Engineering @ Pella Corporation 🪟 •Anshul Jain \| Head of Data Science @ Meta 🌐 •Jessica Larson \| Senior Software Engineer II @ Instacart 🥕

ABOUT THE TALK: A thoughtful discussion between AI heavyweights on what to expect in this present age of AI. The moderator will draw on their own personal experience and insight to serve up some awesome queries (#wired).

ABOUT THE SPEAKERS: Gregory Larson is the VP of Engineering at Jasper. He joined the company to build out the organization and invest in making AI a part of every creative's workflow.

In past positions Greg was the head of engineering at Divvy Pay and ObservePoint, and he led development and AI projects at Adobe, Jive/LogMeIn, and Microsoft.

Idan Gazit is a Senior Director of Research at GitHub Next, leading the Developer Experiences team. He is a hybrid designer-developer, and can usually be found geeking out about the Web, data visualization, typography, and color

Barry McCardel is the CEO and co-founder of Hex. In past positions Barry has worked at TrialSpark and Palantir Technologies.

George Mathew is the Managing Director at Insight Partners focused on venture stage investments in AI, ML, Analytics, and Data companies as they are establishing product/market Fit.

He brings 20+ years of experience developing high-growth technology startups including most recently being CEO of Kespry.

Sean Owen is the Principal Specialist for Data Science and ML at Databricks.

ABOUT DATA COUNCIL: Data Council (https://www.datacouncil.ai/) is a community and conference series that provides data professionals with the learning and networking opportunities they need to grow their careers.

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