This session provides strategies for maximizing business value with generative AI. We cut through the hype and offer actionable insights for building and deploying advanced gen AI business capabilities. We'll delve into strategies that our customers use to get the most out of their AI investment, explore the essential foundations for scaling up, and share a vision for the future of business operations transformed by agentic AI.

This talk will focus on understanding what CNAPP is and its major pillars for cloud infrastructure and application security. Explore why a ״shift-right״ security approach and runtime insights are crucial for dynamic, modern cloud-native security that effectively consolidates Devs, Sec & Ops contextual analysis from runtime to code. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering, empowering you to build important apps, services, and agents faster than ever.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering, empowering you to build important apps, services, and agents faster than ever.

From idea to app in minutes. Call our app-building AI agent, which will help you build a functional app over a short call, powered by Customer Engagement Suite with Google AI.

The rise of AI-powered code generation tools presents a compelling alternative to traditional UI prototyping frameworks. This talk explores the question: Is it time to ditch the framework overhead and embrace core web technologies (such as HTML, CSS, JavaScript) for faster, more flexible prototyping? We’ll examine the trade-offs between structured frameworks and the granular control offered by a “bare metal” approach, augmented by AI assistance. Learn when leveraging AI with core tech becomes the smarter choice, enabling rapid iteration and bespoke UI designs, and when frameworks still reign supreme.

Experience the transformation. Learn how Gemini for Google Cloud uses AI to effortlessly manage Google Cloud. Get help with design, deployment, troubleshooting, and optimization directly within Google Cloud Console. Accelerate complex tasks, boost productivity, and stay focused on core business value. Gemini for Google Cloud offers goal-driven design, guided operations, and tailored optimizations, all with enterprise-grade security and privacy.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Generative AI can redefine the way people create, communicate, collaborate and get things done. When you leverage powerful AI tools right within the apps you use daily, it's like suddenly having access to a team of experts in research, writing, graphics and organization who can help you reach for goals you thought impossible. Join this session to hear from Google Workspace customers and learn how the new era of Generative AI can help you outdo yourself and thrive in a new era of work - whether you work in a small business, a startup or a major multinational corporation.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Unleash the power of Gemini with Vertex AI Studio. This hands-on lab guides you through using Gemini for image analysis, prompt engineering, and conversational AI, all within a user-friendly interface. Learn to design prompts and generate content directly from the Google Cloud console.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

There's a lot involved in building modern software. How can you build something powerful and extensible, without drowning in complexity? Join Google and industry experts for demos and best practices around making modern software development easier with our AI. We'll talk about the bleeding-edge of technology, how you can adopt it, and how Google does it ourselves. This is a talk by developers, for developers, so buckle up.

Want to be among the first to get hands-on with Google Cloud innovations? Click the blue “See what’s next” button above to let us know, and jump to the front of the line. Want to get building on Vertex AI right now? Head to g.co/next/vertex and get going in minutes.

That's a wrap on #GoogleCloudNext 2024. Watch the recap to catch up on key announcements in AI, tech and more.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

To improve how people work, AI needs to be intuitive, save time and help people get more done. AI in Google Workspace helps teams throughout the work day, by organizing and analyzing information, drafting and polishing content, improving the quality of meetings, and lightening the admin load. Businesses of all sizes are finding new ways to do better work, faster with Workspace. Join us to hear from customers transforming the way they collaborate, work, and innovate. Learn about our latest product news, and hear our vision for what’s next.

Kevin A. “KAM” McGrail KAM will start with a foundation on what Artificial Intelligence is, its impact on the CIA security model, & a quick history lesson about AI-Enabled cyberattacks. He will then discuss other problems including discussing AI policy & the new Shadow IT threat AI tools present. Finally, Kevin will discuss a few key solutions including using his signature, "Think Evil" process for cybersecurity. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Join this session to discover how you can deliver software, faster with GitLab Duo. You will learn more about: - How the power of AI will drive enhancements across your entire software development lifecycle and - The next generation of GitLab Duo By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Build intelligent search with Vertex AI Embeddings. This hands-on lab explores text and multimodal embeddings (images & video), showing you how to transform data into numerical representations for enhanced search. Learn to create a simple e-commerce search system that finds products based on text, images, and videos.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

This hands-on lab introduces Gemini 2.0 Flash, the powerful new multimodal AI model from Google DeepMind, available through the Gemini API in Vertex AI. You'll explore its significantly improved speed, performance, and quality while learning to leverage its capabilities for tasks like text and code generation, multimodal data processing, and function calling. The lab also covers advanced features such as asynchronous methods, system instructions, controlled generation, safety settings, grounding with Google Search, and token counting.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Unlock the power of code execution with Gemini 2.0 Flash! This hands-on lab demonstrates how to generate and run Python code directly within the Gemini API. Learn to use this capability for tasks like solving equations, processing text, and building code-driven applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Join an insightful fireside chat with Jeff Dean, a pioneering force behind Google’s AI leadership. As Google's Chief Scientist at DeepMind & Research, Jeff will share his vision on AI and specialized AI hardware, including Cloud TPUs seventh generation chip; Ironwood. What exciting things might we expect this to power? What drives Google’s innovation in specialized AI hardware? In this spotlight, we’ll also discuss how TPUs enable efficient large-scale training and optimal inference workloads including exclusive, never-before-revealed details of Ironwood, differentiated chip designs, data center infrastructure, and software stack co-designs that makes Google Cloud TPUs the most compelling choice for AI workloads.

Kayak through Seattle’s lakes with AI! Discover how Gemini can take you where you want to go, through rapid prototyping with its function calling, streaming, and multimodal APIs. Learn how you can build your own immersive AI experiences faster than ever.