In this insightful fireside chat, Yusen Logistics shares their transformative journey towards embedding a data-driven culture across their organisation, emphasising the pivotal role of analytics in their operational success. The discussion highlights the critical milestones, tools, and strategies that empowered Yusen to evolve from an initial finance automation use case to a company-wide data-driven powerhouse.

Key discussion points include how Yusen:

• Went from a centralised data analytics team to a decentralised model that empowered wider departments.

• Reduced reliance on IT to speed up decision making and scale across the organisation

• Leveraged Alteryx as a catalyst for change, gaining buy in from senior stakeholders and proving value quickly.

Hear how JCDecaux, the market leader in out-of-home advertising, utilize advanced analytics to drive brand growth and maximize marketing ROI for clients.

You’ll learn how JCDecaux:

• Drive sales uplift: Use Alteryx to analyse data from Nielsen to drive +18% sales uplift for advertisers near Tesco and Waitrose stores, with an 80% reduction in analysis time.

• Boost ROI: Enhance marketing mix modelling accuracy, resulting in +42% ROI for out of home campaigns

• Leverage AI tools: To identify patterns in marketing results data, optimize results in real time and make more strategic budget decisions.

• Increase brand awareness: Use data to measure the impact of out of home advertising across different geographies, resulting in +19% brand awareness uplift