Video generation is transforming many industries. In this session, learn how Veo 2 on Vertex AI can help your organization revolutionize content generation processes and maximize the impact of your team's efforts.

Discover how TELUS centralized 14 petabytes of data in Google Cloud, creating a single source of truth for AI innovation. Join us to explore how they transformed hundreds of enterprise-grade pipelines and get insights into responsible AI practices and future plans.

This session explores how higher education organizations are leveraging AI to transform education, research, and student outcomes. Leaders from public sector and higher education institutions will share strategies for harnessing AI to educate the next generation of leaders, while addressing data privacy, security, and ethical considerations.

Generative AI is transforming the fashion industry! We explore how to use Google’s cutting edge tools: Imagen 3, multimodal Gemini, and BigQuery to enhance our creativity throughout the design process. From design inspiration, fabric print design, garment design, to branding. We discuss how developers can rapidly prototype and bring AI-powered visions to life with Google Cloud Vertex AI. Whether you are a developer, a designer or an industry leader, you will find valuable insights on how to integrate generative AI into your creative workflow.

Unlock the power of code execution with Gemini 2.0 Flash! This hands-on lab demonstrates how to generate and run Python code directly within the Gemini API. Learn to use this capability for tasks like solving equations, processing text, and building code-driven applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Discover how to transform your unstructured data into a strategic advantage by embedding GenAI into the core of your business operations. In this live demo from Hyperscience and Google, learn how to convert your back office information assets into LLM and RAG-ready data, with unprecedented accuracy, governance, and relevance. Combining the Hyperscience enterprise AI platform with Google Vertex and Big Query, organizations can now power GenAI initiatives that deliver smarter decision making, operational agility, and competitive advantage.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Delve into Wayfair's integration of Google's generative AI solutions to revolutionize their e-commerce platform and enhance employee collaboration. Discover how Wayfair leveraged Google Cloud's Gemini models on Vertex AI to automate and improve their product catalog enrichment for faster time-to-market, cost savings, better customer experience and responsible content management. Learn how Wayfair implemented Gemini for Google Workspace to boost employee productivity and collaboration to foster a more efficient and creative work environment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Witness the magical intersection of classical music and AI in this unique session featuring live violin performance. Experience how Vertex AI and Gemini transform musical emotions into insights through real-time audio processing and mood detection. Through live demonstrations, discover how to implement AI for content understanding and automated analysis. See how Google Cloud's AI tools open new possibilities in creative industries. Perfect for developers and ML engineers interested in audio AI.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Ready to launch your generative AI app? This session equips you with the essential skills to deploy and scale AI applications on Google Cloud. Learn practical strategies for building robust infrastructure, automating deployments, optimizing performance, and managing costs. With live demos and expert insights, you’ll walk away with actionable techniques to take your AI app to the next level.

**Please bring your laptop to get the most out of this hands-on session**

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Join us for a lightning talk summarizing the Google x Kaggle Gen AI Intensive, a 5-day live course that empowered over 140,000 participants with a comprehensive understanding of generative AI. From foundational models and prompt engineering to MLOps and real-world applications, this series covered it all through a mix of theory, hands-on learning, and community engagement, with learning material created by experts across Google. Learn how you can leverage the resources from this ongoing series to upskill yourself and stay ahead in the rapidly evolving field of generative AI.

In this session, discover how you can use Anthropic's Claude models on Vertex AI to create innovative solutions. This session offers insights into the AI landscape, its impact on software development, and practical guidance on integrating AI technologies into your workflows. Learn how you can harness the power of AI to stay at the forefront of your industry, whether you’re optimizing existing applications or developing new AI-driven products. We will touch on applications for coding, search, and customer support in particular.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Startups face a tough challenge: scaling rapidly without compromising security. In this panel, discover how Snap navigated its journey from a small startup to a global platform with the help of Google Cloud. Learn how they tackled growth, performance, and security — and gain practical insights and best practices for scaling your own startup securely and successfully.

Essential for Looker developers and administrators responsible for high-performing deployments, this session dives deep into the latest Looker performance and modeling advancements, equipping you with the knowledge and tools to build robust and scalable data experiences. Explore the latest platform optimizations, continuous integration and delivery (CI/CD) with Spectacles, key metrics for monitoring, and advanced LookML modeling techniques. Plus, a Looker customer will share their journey to optimize performance and achieve greater scalability.

It’s never a dull day in the world of models. Join us in this session to learn about the latest advancements in Gemini 2.5. We’ll explore its breakthrough capabilities and performance, and the new use cases enabled by our flagship model.

Join Achilles Chalkiotis, North American Head of Digital Engagement at Grid Dynamics, to explore how AI is revolutionizing the retail customer journey. Learn how AI enhances shopping experiences with semantic search, personalized results, dynamic Q&A, and "view in my room" visualization. Discover the future of AI with image-based search, context-aware recommendations, and intelligent assistants. Understand the benefits for customers and retailers, from improved satisfaction to valuable insights.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join leaders from Anthropic and Google Cloud for a fireside chat to explore the essential elements for enterprise AI success in production. We’ll explore real-world production use cases that are utilizing the powerful combination of Anthropic’s Claude models on Vertex AI for fast development and scalable deployments. And we’ll cover topics such as platform flexibility, enterprise readiness, governance, and agentic workflows. Leave with actionable insights to guide your AI strategy and navigate the changing world of intelligent agents.

Learn how public sector organizations are using data and AI to protect our resources, monitor and address environmental challenges, and better understand the world around us. By leveraging AI, advanced analytics, demographic data, and satellite imagery, we’re able to build a safer and more sustainable future, together.