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Event

Superweek 2019

2019-02-01 Superweek Visit website ↗

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Superweek 2019 - Analytics conference in Hungary

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Top Topics

Analytics 18 Google Analytics 4 Data Science 3 AI/ML 3 GDPR/CCPA 2 Dashboard 1 Data Modelling 1 GCP 1 GitHub 1 Marketing 1 Agile/Scrum 1 Snowplow 1 API 1 Bash 1 Big Data 1

Top Speakers

Doug Hall 2 Tim Wilson 2 Gary Illyes 2 Steen Rasmussen 1 Matt Gershoff 1 Aurélie Pols 1 Stéphane Hamel 1 Kristoffer Ewald 1 Daniel Waisberg 1 Peter O'Neill 1 Krista Seiden 1 Simo Ahava 1

Sessions & talks

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INTEGRATED MARKETING WITH THE GOOGLE MARKETING PLATFORM

2019-02-01
talk
Charles Farina (Analytics Pros, Seattle, USA)
Analytics Cloud Computing GCP Google Analytics Marketing

The Google Analytics Suite of products is now part of the Google Marketing Platform. We will cover how key pieces of the Platform can be used including the Salesforce connectors, Display & Video 360, Google Optimize integration, and Google Cloud integrations. We will review how data can be used actionably for advertising, e-mail, personalization, and surveys.