We are at the start of a massive, AI-driven feedback loop. A loop between a universal language, Python, a universal engine, Spark, and universal storage, Open Table Formats, that will accelerate us from simple automation to fully agentic, automated data management. This session helps D&A leaders assess their strategy for navigating this disruptive transition and its opportunities and risks.

Gartner research shows that technical excellence alone rarely shifts mindsets or drives cultural change. If you want your business to truly think differently about data, you need to stop “selling” capabilities and start “marketing” value, using the same tactics as world-class consumer brands. This session unveils a new playbook for D&A leaders to build and execute a marketing plan that transforms culture and boosts adoption, with Gartner insights and real-world examples. Learn why most D&A strategies fail, how to apply proven marketing principles, and spark enthusiasm for data across your organization.

In this volatile era of economic uncertainty, D&A leaders need to think outside the box when it comes to cost optimization ideas and cost savings programs. During this session, you will see a case study that shows how Gartner helped a client energize their savings program using a sprint-based theme approach to spark savings ideas.