In this session, Rick Sears, General Manager of Amazon Athena, EMR, and Lake Formation at AWS, explores how generative AI is revolutionizing businesses and the critical role data plays in this transformation. He discusses the evolution of AI models and the importance of a comprehensive data management strategy encompassing availability, quality, and protection of data.

Mark Greville, Vice President of Architecture at Workhuman, shares insights from Workhuman's journey in building a robust cloud-based data strategy, emphasizing the significance of storytelling, demonstrating value, and gaining executive support.

Kamal Sampathkumar, Senior Manager of Data Architecture at Workhuman, delves into the technical aspects, detailing the architecture of Workhuman's data platform and showcasing solutions like Data API and self-service reporting that deliver substantial value to customers.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #awsaianddataconference #generativeaiconference #genaiconference #genaievent #AWSgenerativeai #AWSgenai

It can seem like every security company these days is using AI, but many are actually creating more work for security operations by requiring more typing with a chatbot and more reading by analysts to understand what’s occurring. In this lightning talk, learn about Trellix’s different approach—Its virtual analyst makes decisions and has opinions. Explore how it uses AI powered by Amazon Bedrock to decide if findings are among the few that a human should look at. Also, learn how security teams can help ensure every important finding is being evaluated with an in-depth look at how AI makes decisions with the right data. This presentation is brought to you by Trellix, an AWS Partner.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Do you have questions about privacy and compliance when it comes to using or building generative AI applications? Join this session for a deep dive on privacy and compliance challenges and considerations that you should be aware of as you embark on your generative AI journey. Gain insights into different generative AI use cases, and learn about what is happening around the world with regard to AI regulation and standards and the impact that they may have on your applications.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

As an increasing number of organizations leverage internal data for optimizing outputs in generative AI through Retrieval Augmented Generation (RAG), concerns about potential internal data leaks have grown. This talk delves into strategies for securely transmitting and storing the internal data used in RAG. Additionally, explore methods for identifying sensitive data and learn about best practices for subsequent measures to address these concerns.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Join this session to learn about Capital One’s strategic AWS Secrets Manager implementation that has helped ensure unified security across environments. Discover the key principles that can guide consistent use, with real-world examples to showcase the benefits and challenges faced. Gain insights into achieving reliability and resilience in financial services applications on AWS, including methods for maintaining system functionality amidst failures and scaling operations safely. Find out how you can implement chaos engineering and site reliability engineering using multi-Region services such as Amazon Route 53, AWS Auto Scaling, and Amazon DynamoDB.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Many companies are excited to build products using generative AI, but these large language models require protections against jailbreaking to help ensure safe, ethical use. This lightning talk covers best practices for protecting your generative AI application against threats that could make models behave undesirably. Explore approaches to mitigate risks from the start, helping you build responsibly.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Generative AI–based applications have the most business impact when they have access to critical business data and are empowered to take actions on behalf of the user. However, these integrations raise important security questions outlined in the OWASP Top 10 for LLM vulnerabilities and NIST Adversarial Machine Learning frameworks. This lightning talk introduces high-level architectural patterns to effectively mitigate key OWASP Top 10 for LLM vulnerabilities through Zero Trust principles. Leave this talk with best practices for building generative AI applications accessing sensitive business data using Agents for Amazon Bedrock.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

The security and privacy of data during the training, fine-tuning, and inferencing phases of generative AI are paramount. This lightning talk introduces a reference architecture designed to use the security of AWS PrivateLink with generative AI applications. Explore the importance of protecting proprietary data in applications that leverage both AWS native LLMs and ISV-supplied external data stores. Learn about the secure movement and usage of data, particularly for RAG processes, across various data sources like Amazon S3, vector databases, and Snowflake. Learn how this reference architecture not only meets today’s security demands but also sets the stage for the future of secure generative AI development.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Amazon Q Business is a fully managed, generative AI–powered assistant that you can configure to answer questions, provide summaries, generate content, and complete tasks based on data in your enterprise. This lightning talk demonstrates how to authenticate and authorize users to your custom Amazon Q Business applications using the AWS IAM Identity Center trusted identity propagation feature.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Join this session to discover how the threat landscape continues to evolve as you build AI applications. AI applications introduce a whole new AI stack composed of models, plugins, inference, and training datasets with access to sensitive internal data. Each new component requires unique security considerations. In this session, explore how Palo Alto Networks can help you understand and manage AI security at every step of your journey—all the way from build to runtime and beyond. Additionally, see how the Palo Alto Networks platform, powered by Precision AI, can detect and prevent the acceleration of polymorphic threats. This presentation is brought to you by Palo Alto Networks, an AWS Partner.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

While large language model (LLM) applications offer tremendous potential, managing their economic implications is critical for any business. LLMs require significant graphic processing units (GPUs) to provide the parallel processing power needed to train and run inference on the massive datasets that these models learn from. Misuse of these applications through unwanted traffic can result in prohibitively expensive costs. In this talk, dive into the effects of bot traffic on LLM applications and how to mitigate these expenses with AWS WAF.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Unlock the full potential of your cloud security investments with the right partners by your side. When you understand which credentials matter most and have the right resources, finding the right AWS Security Competency Partner for your company’s needs is simpler. In this lightning talk, explore key factors in assessing partner credentials, review real-world customer success stories, and get resources that will help you write your own customer success story to take your cloud security to the next level.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Enterprises face challenges controlling document access within generative AI applications. This lightning talk presents a solution using Retrieval Augmented Generation (RAG) and metadata filtering in Knowledge bases for Amazon Bedrock, enhancing data protection and security management. Learn how this approach secures role-specific information retrieval and improves knowledge management in enterprise chatbot systems, illustrated with a demo.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Join PwC in this lightning talk on the future of cybersecurity. Learn how to achieve continuous compliance to meet regulatory pressures while building resilience across your tech stack. Explore the future focus on generative AI for cybersecurity and gain valuable insights into considerations for maximizing its benefits. Discover strategies for optimizing log management and gain a comprehensive understanding of how to run your tech stack more cost efficiently. Don’t miss this opportunity to learn from industry experts and gain practical knowledge to enhance your organization’s security and operational effectiveness. This presentation is brought to you by PwC, an AWS Partner.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

In this session, learn how to use AWS Private Certificate Authority with your mobile device management (MDM) solutions to enroll mobile devices with private certificates at scale through automation. Learn how your employees can increase productivity and get a streamlined, secure, passwordless experience when accessing internal resources on-the-go. Through a live demo, see how to set up a private certificate authority (CA) with popular MDM solutions.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

For identifying and responding to security-related events, collecting and analyzing logs is only the first step. Beyond this initial phase, you need to utilize tools and services to parse through logs, understand baseline behaviors, identify anomalies, and create automated responses based on the type of event. In this lightning talk, learn how to effectively parse security logs, identify anomalies, and receive response runbooks that you can implement within your environment.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Advances in generative AI are helping close the security skills gap for companies facing new, sophisticated threats. CrowdStrike’s generative AI capabilities accelerate security tasks from threat hunting to automated incident response and compliance reporting. In this session, learn how CrowdStrike collaborates with Anthropic and AWS to deliver the next generation of workload security across cloud and on-premises environments. See a demo of CrowdStrike’s XDR AI Investigator and Charlotte AI to learn how the combined capabilities of Anthropic Claude, a next-generation AI assistant, and Amazon Bedrock, a set of generative AI foundation models, deliver fast, safe, and accurate guidance that helps security teams meet the latest cybersecurity challenges. This presentation is brought to you by CrowdStrike, an AWS Partner.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Join this session to dive deep into how AWS implemented generative AI tooling in our developer workflows. Learn about the AWS approach to creating the underlying code scanning and remediation engines that AWS uses internally. Also, explore how AWS integrated these tools into the services we offer through reactive and proactive security features. Leave this session with a better understanding of how you can use AWS to secure code and how the code offered to you through AWS generative AI services is designed to be secure.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

In this session, hear how AWS is upgrading the cloud by enabling the modern encryption protocol Transport Layer Security (TLS) 1.3 globally and removing outdated TLS 1.0/1.1 for all AWS service API endpoints. Learn about the higher security and faster connection performance TLS 1.3 provides and how you can check that your applications are using it. Find out how we minimized the customer impact of these large changes across millions of differing client configurations, including some of the unique challenges we encountered and how we overcame those obstacles. Lastly, learn about future TLS technologies for AWS, including QUIC and post-quantum cryptography.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

DevOps and MLOps are both software development strategies that focus on collaboration between developers, operations, and data science teams. In this session, learn how to build modern, secure MLOps using AWS services and tools for infrastructure and network isolation, data protection, authentication and authorization, detective controls, and compliance. Discover how AWS customer PathAI, a leading digital pathology and AI company, uses seamless DevOps and MLOps strategies to run their AISight intelligent image management system and embedded AI products to support anatomic pathology labs and biopharma partners globally.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

CyberSphere by Deloitte helps organizations quickly manage risk using automation, AI, and ML while reducing cyber program costs, duplicative efforts, and threat alert fatigue. In this lightning talk, explore this streamlined and integrated platform designed with multiple capabilities and broad functionality to offer organizations new ways to visualize cyber risk metrics and workflows. Discover how this informs ongoing environment tailoring, stakeholder reporting, and cyber risk quantification. Leverage a curated set of modular capabilities, including AWS data storage, management, governance, and cloud execution. Modules initially powered by CyberSphere include digital identity management, managed extended detection and response, attack surface management, managed secure access services edge, and incident response. This presentation is brought to you by Deloitte, an AWS Partner.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

As enterprises adopt generative AI, one of the biggest challenges is understanding security for data models and preventing unauthorized disclosure of sensitive data. When data models contain malicious code or output sensitive information, it can put enterprises at risk. In this lightning talk, explore GenAI Secure by Cloud Storage Security, which is designed to help organizations secure both data models used by services like Amazon Bedrock or Amazon SageMaker and outputs like text or chats produced by generative AI applications. Come learn how to deploy GenAI Secure and quickly quarantine malicious code and sensitive data exposed to your generative AI application. This presentation is brought to you by Cloud Storage Security, an AWS Partner.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Join this lightning talk to explore how you can use generative AI in Amazon Q to build more secure software. Learn how to detect security policy violations and vulnerabilities in your code with Amazon Q. Also, learn how to use code suggestions to improve security practices in your code.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Improving your security posture requires continuous evaluation. This lightning talk demonstrates how generative AI can analyze architectural diagrams to identify AWS security best practices from the AWS Well-Architected Framework. Elements like identity providers or secret management within architectural diagrams can provide insights into your architectural design and help you identify areas for improvement. Additionally, see how to apply this concept to infrastructure as code for deeper inspection of your cloud architecture against AWS security best practices.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Guardrails for Amazon Bedrock allows organizations to deliver consistently safe and moderated user experiences through generative AI applications, regardless of the underlying FM. Join this lightning talk to learn about using Guardrails for Amazon Bedrock to specify disallowed topics, moderation, and privacy filters to keep interactions between FMs and users safe, relevant, and free of harmful content. Explore how to create and apply custom tailored guardrails to FMs on Amazon Bedrock to implement responsible AI policies within your generative AI applications.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing