As organizations scale their analytics infrastructure, they deploy multiple Amazon Redshift clusters for workload isolation, cost attribution, and performance optimization. For each new cluster, teams must create databases linked to each data share and recreate permission policies locally. This fragmented approach becomes unmanageable as more clusters are brought online. Join us to learn how Amazon Redshift Federated Permissions removes this permission management complexity by providing centralized governance across multiple warehouses.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

In this session, we will introduce AWS Analytics Model Context Protocol (MCP) Servers, including the Data Processing MCP Server and Amazon Redshift MCP Server, which enable agentic workflows across AWS Glue, Amazon EMR, Amazon Athena, and Amazon Redshift. You will learn how these open-source tools simplify complex analytics operations through natural language interactions with AI agents. We'll cover MCP server implementation strategies, real-world use cases, architectural patterns for deployment, and production best practices for building intelligent data engineering workflows that understand and orchestrate your analytics environment.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Are you spending too much time on data warehouse management tasks like hardware provisioning, software patching, and performance tuning and not enough time building your applications and innovating with data? Tens of thousands of customers rely on AWS Analytics every day to run and scale analytics in seconds on all their data without managing data warehouse infrastructure. In this session, you’ll learn best practices and proven strategies for modernizing your data warehouse, helping your build powerful analytics and machine learning applications that operate at scale while keeping costs low.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

In this session, learn how AWS zero-ETL integrations remove the need to manage complex data movement pipelines across multiple source database engines and targets so data engineers, architects, & DBAs can eliminate maintenance overhead while ensuring near real-time data availability for analytics & ML workloads. Examine the underlying architecture and how it works for the supported zero-ETL integrations between Amazon Aurora, Amazon DynamoDB, and Amazon RDS sources to Amazon Redshift, Amazon SageMaker, and Amazon OpenSearch Service targets - all without traditional ETL complexity. Dive into the data movement options, tunable settings, and how to monitor ongoing data movement.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

This lightning talk showcases AWS and SAP's innovative solution for enterprise data integration challenges. Learn how to access data between SAP and AWS environments, eliminating complex ETL pipelines while maintaining business context. In this talk, we will demonstrate how to enable zero-ETL integration between SAP and Amazon SageMaker so that you can reduce time spent building data pipelines and focus on running unified analytics and AI/ML on all your data.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Data lakes, data warehouses, or both? Join this session to explore how to build a unified, open, and secure data lakehouse architecture, fully compatible with Apache Iceberg, in Amazon SageMaker. Learn how the lakehouse breaks down data silos and opens your data estate offering flexibility to use your preferred query engines and tools that accelerate time to insights. Learn about recent launches that improve data interoperability and performance, and enable large language models (LLMs) and AI agents to interact with your data. Discover robust security features, including consistent fine-grained access controls, attribute-based access control, and tag-based access control that help democratize data without compromises.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Data engineers face critical time sinks: writing code to build analytics pipelines from scratch and upgrading Apache Spark versions. In this lightning talk, discover how AWS is addressing both challenges with AI agents that accelerate development cycles. Learn how the Amazon SageMaker Data Agent transforms natural language instructions into executable SQL and Python code within SageMaker notebooks, maintaining full context awareness of your data sources and schemas. Then explore the Apache Spark upgrade agent, which accelerates complex multi-month upgrade projects into week-long initiatives through automated code analysis and transformation. Walk away understanding how these agents work to automate manual work from your data engineering workflows, whether you're building new applications or modernizing existing ones.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Discover the latest Amazon OpenSearch Service launches and capabilities that enable and quickly deploy agentic AI applications and vector search operations. Learn how new integrations with Amazon Q enable intelligent data discovery and automated insights, while enhanced Amazon S3 connectivity streamlines data management. This session showcases how our latest vector database optimizations accelerate AI/ML workloads for efficient development of agentic AI, semantic search, and recommendation systems. We'll demonstrate new cost optimization features and performance enhancements across all OpenSearch use cases, including significant updates to Observability. Whether you're building next-generation AI applications or scaling your existing search infrastructure, join us for a comprehensive update on new launches and releases that can transform your search and analytics capabilities.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

This session delves into the intricacies of Amazon ElastiCache data modeling using the purpose-built Valkey data types to optimize application performance and scalability. Explore the use of strings, sets, sorted sets, hashes, bitmaps, and geospatial indexes to model complex relationships and solve use cases such as caching, session store, feature store, real-time analytics, geospatial applications, and rate limiters.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Getting started with your data shouldn't require hours of setup or juggling multiple tools. Discover how the latest launches for Amazon SageMaker, including one-click onboarding of existing datasets and a new serverless notebook with a built-in AI agent help you move from raw data to production-grade pipelines and applications. We'll show you how our newest announcements translates into faster time-to-value, reduced operational overhead, and the ability to scale from exploration to production.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Learn the latest in data and AI development with the next generation of Amazon SageMaker. In this session, we'll cover new innovations that are transforming how enterprises build, deploy, and scale analytics and AI. Dive deep into the features of SageMaker Unified Studio, discover the latest catalog capabilities, and see how our lakehouse architecture is breaking down silos between data, analytics, and AI. From streamlined development experiences to enterprise-grade governance, you'll discover why Amazon SageMaker is the best place to to work with your data at AWS.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Discover how Amazon OpenSearch Service is evolving beyond traditional search and analytics to power next-generation observability. We'll showcase how organizations can reduce operational costs by modernizing their observability stack using OpenTelemetry, OpenSearch, S3, and CloudWatch. We'll demonstrate building sophisticated observability solutions that combine OpenSearch's real-time analytics with AI-powered insights using Amazon Q.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Explore the latest advancements in AWS Analytics designed to transform your data processing landscape. This session unveils powerful new capabilities across key services, including Amazon EMR for scalable big data processing, AWS Glue for seamless data integration, Amazon Athena for optimized querying, and Amazon Managed Workflows for Apache Airflow (MWAA) for workflow orchestration. Discover how these innovations can supercharge performance, optimize costs, and streamline your data ecosystem. Whether you're looking to enhance scalability, improve data integration, accelerate queries, or refine workflow management, join us to gain actionable insights that will position your organization at the forefront of data processing innovation.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Learn how AWS is enhancing its SQL analytics offerings with new capabilities in Amazon Redshift and Amazon Athena. Discover how Redshift's AI-powered data warehousing capabilities are enabling customers to modernize their analytics workloads with enhanced performance and cost optimization. Explore Athena's latest features for interactively querying data directly in their Amazon S3 data lakes. This session showcases new features and real-world examples of how organizations are using these services to accelerate business insights while optimizing costs.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Learn how AWS can help you with data integration and preparing data for analytics, machine learning (ML) and generative AI workloads. Explore new capabilities that enable your users to have controlled access to all relevant data, easily build and maintain scalable and resilient data pipelines, and enhance decision-making quality,all with exceptional price performance. See how zero-ETL and query federation can complement ETL and ELT data pipelines.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

In this session, learn about new Amazon Neptune capabilities for high-performance graph analytics and queries over data lakes to unlock the implicit and explicit relationships in your data, driving more accurate, trustworthy generative AI responses. We'll demonstrate building knowledge graphs from structured and unstructured data, combining graph algorithms (PageRank, Louvain clustering, path optimization) with semantic search, and executing Cypher queries on Parquet and Iceberg formats in Amazon S3. Through code samples and benchmarks, learn advanced architectures to use Neptune for multi-hop reasoning, entity linking, and context enrichment at scale. This session assumes familiarity with graph concepts and data lake architectures.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Enterprises use Apache Kafka and Apache Flink for an increasing number of mission-critical use-cases, real-time analytics, application messaging, and machine learning. As this usage grows in size and scale, so does the criticality, scale, and cost of managing the Kafka and Flink clusters. Learn how customers can achieve the same or higher availability and durability of their growing clusters, both at lower unit costs and with operational simplicity with Amazon MSK (Managed Streaming for Apache Kafka), and Amazon MSF (Managed Streaming for Apache Flink).

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Enterprise analytics platforms are undergoing a major transformation—from centralized, overloaded data warehouses to federated, governed, GenAI-ready multi-warehouse architectures. In this session, you’ll learn how to design your data warehouse architecture to scale with your business needs. We’ll explore the end-to-end architectural evolution from a monolithic Redshift cluster to a modern multi-warehouse architecture and the best practices to deploy them in a cost-effective manner.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

The AWS AI and Data Conference 2024 delivered practical insights on Generative AI, Machine Learning, and Data Analytics. Attendees learned how organizations are using these technologies to scale operations and meet customer needs. AWS experts and customers shared real-world applications across industries. The event covered the latest trends and best practices, including hands-on experience with AWS tools like Amazon Bedrock for AI development. Keynote speakers included Eddie Wilson (CEO, Ryanair), Martin Holste (CTO for Cloud and AI, Trellix), Rick Sears (GM, Amazon Athena, EMR, and Lake Formation, AWS), and Barry Morris (GM, Purpose Built Databases, AWS). Whether new to AI or seasoned professionals, participants gained actionable knowledge to drive innovation in their organizations.

Sign up now for the AWS AI an Data Conference 2025 and stay at the forefront of AI and data innovation: https://go.aws/4gNtNa6

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #AWSAI #AWSDataConf #GenerativeAI #CloudInnovation #AmazonBedrock #AIforBusiness #DataDriven #MachineLearning #AWSEvents #TechInnovation

Discover cutting-edge data governance strategies with AWS in this exciting customer panel. Learn how leading organizations transform their data management practices to accelerate data-driven decisions while ensuring security and compliance. Hear firsthand from AWS customers about their innovative approaches to automating data integration and quality, curating data to prevent proliferation, and using centralized catalogs to boost data literacy. Explore how these pioneers are tackling emerging trends like generative AI and applying precise permissions for confident data sharing. Don’t miss this chance to gain actionable insights and see real-world examples of successful data governance in action.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Data-driven organizations need to ensure that the right data is accessed by the right user for the right purpose—in accordance with the organization’s security regulations—without relying on individual credentials. Join this session to explore strategies for efficiently sharing data across teams and platforms while maintaining security and compliance with AWS analytics services. Learn best practices for managing permissions, encryption, and data governance to ensure secure and efficient data sharing across your organization.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

In today’s data-driven landscape, organizations rely on enterprise applications to manage critical business processes. However, extracting and integrating this data into data warehouses and data lakes can be complex. This session explores a new zero-ETL capability that simplifies ingesting data to Amazon SageMaker Lakehouse and Amazon Redshift via AWS Glue from enterprise applications such as Salesforce, ServiceNow, and Zendesk. See how zero-ETL automates the extract and load process, expanding your analytics and machine solutions with valuable SaaS data.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Discover the power of Amazon Aurora and Amazon RDS zero-ETL integrations with Amazon Redshift. Zero-ETL integrations help unify your data across applications and data sources for holistic insights. This session explores how Amazon Aurora and Amazon RDS zero-ETL integrations with Amazon Redshift remove the need to build and manage complex data pipelines, enabling analytics and machine learning using Amazon Redshift on petabytes of transactional data from your relational databases. In this session, learn about key zero-ETL integration functionalities like data filtering, AWS CloudFormation support, and more.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Join this session to explore the latest data governance innovations and features in AWS analytics. Our experts guide you through the latest innovations in Amazon DataZone, AWS Lake Formation, and AWS Glue that are helping organizations establish robust data governance frameworks and maintain compliance standards.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

The performance and accuracy of AI and ML systems directly depend on the quality, relevance, and integrity of the data, which are used to either train the model or accessed as part of Retrieval Augmented Generation (RAG) systems for generative AI assistants. Data engineering plays a crucial role in ensuring high-quality data is available, accessible, and usable for successful AI and ML implementations, allowing models to learn, reason, and act effectively. This session explores how AWS analytics provides complete engineering solutions for ingesting, storing, processing, and integrating data and making the data accessible for generative AI chat assistants and other AI and ML applications.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024