Research indicates that organizations that absorb generative AI fastest will see disproportionate business success. Accelerate and equip your organization to leverage generative AI by understanding a practical and pragmatic framework to build organizational muscle to drive business value. This workshop covers business use cases accelerated by Google Cloud solutions, showcases training opportunities across functional roles, and will include real time brainstorming and identification of actions.

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The United States Patent and Trademark Office has improved the quality and efficiency of their patent and trademark examination process by implementing AI-driven technologies. They partnered with Accenture Federal and Google Cloud to establish a scaled system for Patent Search in record time. Learn how the traditional examiner workflows were augmented with new capabilities for faster and more relevant searches. Please note: seating is limited and on a first-come, first served basis; standing areas are available. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Your transactional data powers many applications – from Analytics to generative AI and interactive online systems. AlloyDB unifies all these workloads onto a single, high-performance platform to extend your real-time data. This session dives into two built-in features: AlloyDB AI and the Analytics Accelerator. We'll show the key technologies behind these features, including Google's fast vector search and the columnar engine that enables fast analytical queries, hybrid transaction, and analytics use cases. We’ll share how customers simplified their Analytical and gen AI apps with these two features.

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Discover how Google Cloud's application integration solutions create seamless customer journeys, enhance personalization, and optimize retail search using real-time data. We'll explore how retailers leverage customer insights to boost revenue, drive engagement, and deliver exceptional experiences. Empower your retail business to attract and retain customers, ultimately exceeding their expectations and driving bottom-line growth.

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Learn more about the new Google Meet API and SDKs that let you build integrated workflows with Meet and bring shared experiences with your app right inside the meeting. With our latest API, developers can build workflows using critical data from meetings like participants, transcripts, recording, and more. We’ll also share how you can bring Meet inside your app and give you a glimpse of what's coming up for our platform. No matter where users are, developers can extend the power of Google Meet to keep users connected, collaborating, and engaged.

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Adequately testing systems that use Google Cloud services can be a serious challenge. In this session we’ll show you how to shift testing to an API-first approach using Testcontainers. This approach helps us improve the feedback cycle and reliability for both our inner-dev loop and our competitive intelligence cycle. We’ll go through an end-to-end example that uses BigQuery and PubSub, Cloud Build, and Cloud Run. Examples will use Kotlin but it could be accomplished with other languages including Rust, Go, JavaScript, Python, Java, and more.

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Treat yourself to a double scoop of empowerment and connection at the DEI Founder's Ice Cream Social! Indulge in delicious treats while mingling with inspiring DEI founders and passionate supporters. Everybody welcome!

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Keynote overview: Innovation has changed over the years and is changing at even more rapid paces than ever before. In this discussion we will dissect how bringing intentionality to innovation has not just built exciting new products, but has bettered society by serving more people, better. This will be a discussion around responsible innovation, how teams and consumers should think about technology and its impact, and how companies have a responsibility to innovate with intention to move towards a more inclusive future, including thinking about responsible AI and proper research during the innovation process.

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Ori Goshen, Co-Founder and Co-CEO of AI21 Labs, is a seasoned entrepreneur who previously co-founded Crowdx and developed the first-ever Voice over Internet Protocol and messaging app for iPhone and Android.

Get his unique perspective on the emergence of small, specialized models in the generative AI space and how building a strong partnership with Google Cloud was integral to their trajectory. AI21 Labs continues to innovate by building reliable, practical, and scalable AI systems for enterprises to accelerate the use of AI in production.

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Learn how the DoD is using AI at the edge to improve cancer detection for service members and veterans. The Augmented Reality Microscope (ARM) is deployed at remote military treatment facilities around the world. The prototype device is helping pathologists find cancer faster and with better accuracy.

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Build AI-powered workflows and app integrations with Google Workspace. We’ll share our vision for Gemini-powered workflows that are seamlessly integrated across our Workspace apps – built in a way that the users hardly notice it’s a workflow they are creating. We’ll also cover the latest news on Google Workspaces platform and ecosystem capabilities in Google Meet, Google Chat apps, and Smart Canvas. Also, we’ll share the latest integration news for Gemini for Google Workspace, including Salesforce and a new partnership.

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Leveraging the remarkable performance and ample memory capacity of the Google Cloud's TPU v5p and AI Hypercomputer, Lightricks successfully trained our generative text-to-video model without splitting it into separate processes. This optimal hardware utilization significantly accelerates each training cycle, allowing us to swiftly conduct a series of experiments using a TPU v5p - 128 pod. The ability to train our model quickly in each experiment facilitates rapid iteration, which is an invaluable advantage for our research team in this competitive field of generative AI.

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Firewalls are essential for any network security architecture. As organizations embrace the cloud, they seek cloud-first firewall solutions that seamlessly adapt to their evolving workload protection requirements. This session explores how you can reach this goal with Google Cloud's next generation firewall (NGFW). Learn how to secure all network paths with advanced threat prevention, coupled with flexible and granular control to ensure a strong security posture in Google Cloud. Plus, you'll gain insights from shared customer experiences in safeguarding workloads with Cloud NGFW.

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Sophisticated fraud is a growing problem: Learn how Google Cloud can help. We’ll show how using reCAPTCHA Enterprise and Web Risk, sites of all sizes can protect themselves against credential theft, financial fraud, phishing and scams. Reddit's Safety team will share how it successfully applied these tools to make Reddit a safer environment for users.

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The key to maintaining a strong cloud security posture is to build from the start on a robust foundation of baseline security controls. Google Cloud’s Security Foundation provides recommended controls to common cloud adoption use cases, including infrastructure modernization, AI workloads, data analytics, and application modernization. In this session, you’ll learn how to start secure and stay secure in the cloud using the Security Foundation.

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Learn how you can quickly and easily build applications in environments with predefined controls and guardrails to meet global regulatory compliance requirements. In this session, you’ll hear what's new in Assured Workloads and all the latest capabilities that will help you to easily achieve your data residency and compliance goals.

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Experience the transformative power of real-time interactions with your dashboards through natural language. Say goodbye to waiting for analysts to provide graphics and conclusions. Witness the immediacy of getting your questions answered accurately and precisely, grounded in your data warehouse. Join us for an immersive exploration of data-driven decision-making, complete with a live demo showcasing a practical business scenario. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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In this session, we'll "break the ice" on the debate between Google BigQuery vs Snowflake for cloud data warehousing. From performance to scalability, we'll explore the key considerations to help you make the right choice for your data needs. Whether you're a Google Cloud customer or partner, this session will arm you with actionable insights to navigate the cloud data landscape confidently. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Disaster Ready with Google Cloud: Hawaii's story of rapid AI deployment for community support. Imagine facing a disaster and needing immediate assistance. How can you ensure communities receive the support they need quickly and efficiently? Join us as we explore how Hawaii's Department of Human Services leveraged Google's Contact Center AI platform to seamlessly scale up during emergencies. You'll also learn how the Hawaii Department of Labor and Industrial Relations stood up a fully functional call center within 24 hours in response to the Maui wildfires. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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In this game you will create and manage permissions for Google Cloud resources, run structured queries on BigQuery and Cloud SQL, create several VPC networks and VM instances and test connectivity across networks, and monitor a Google Compute Engine VM instance with Cloud Monitoring.

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Join us on Uber's journey to revolutionizing its data platform through Google Cloud. Discover how this migration has enhanced reliability, scalability, and analytics capabilities, showcasing the transformative power of Google Cloud in the ride-sharing industry. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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In this session, Slalom and Bayer AG will discuss how Bayer AG leverages GKE Enterprise, to build an internal developer platform, integrating Anthos features like Config Sync and Service Mesh. You’ll hear how the implementation, automated through Cloud Build and Terraform, empowered Bayer AG to establish robust security and DevOps practices to support its data engineering teams. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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In this mini course you will be introduced to Vertex AI, and will explore the three key phases of the machine learning workflow in Vertex AI—data preparation, model training, and model deployment - and how different products in Vertex AI can support you during each phase. At the end of the course, you will be able to practice building a machine learning model with AutoML in a live lab environment.

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In this mini course you will learn how to optimize performance and cost in BigQuery. You will learn how to optimize your queries and lower cost by optimizing your storage using partitioning and clustering. You will explore these techniques in a hands-on lab environment by exploring data inspired by a real customer use case.

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Unlock powerful cloud solutions through the Intel and Google Cloud partnership. Discover the latest Xeon-based instances and services, alongside Intel's optimization tools, designed to empower you to manage and optimize your infrastructure with unmatched efficiency and performance. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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