Like your own organization, Google has many lines of business challenges which AI can help solve. Learn how Google is using its own AI technologies to improve customer experience and product differentiation while increasing operational efficiencies and empowering its employees with AI-driven insights for better decision making. Hear from different business leaders in this panel session which will address some of the top GenAI use cases for Marketing, Customer Support, HR and Sales.

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Working with the agility and flexibility of a digital native or a big tech innovator can feel like an impossible mountain to climb for traditional enterprises. But empowering your teams with the right tools, like generative AI, can make this vision a reality. Join this session to learn how your organization can adopt a more collaborative mindset and begin to identify your road map to embracing generative AI. Hear from two customers who have embarked on their journey of a new way to work and glean insights from their lessons learned in adopting Gemini AI in Google Workspace.

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Any new technology brings potential new risks, and generative AI is no exception. In this session, we will cut through the FUD around gen AI deployments - helping you understand the real risks, both existing and novel, with deploying AI systems in the cloud. We’ll also provide a framework for how to support the safe use of AI in your organization, so that security, privacy, and risk concerns, real and imagined, can be addressed effectively without slowing business velocity.

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The automotive industry is undergoing a seismic shift fueled by Industry 4.0 and cloud innovation. Join us for a panel discussion with CISOs and security leaders from Ford, VW, and PwC that will delve into the strategic role the cloud takes in automotive digital transformation. You’ll gain an understanding of how the automotive industry faces risks unique to itself. The panel will share candid experiences with their own cloud adoption, including best practices, challenges, and benefits, as well as highlight prominent cybersecurity threats facing the industry, such as ransomware, data theft, supply-chain attacks, and operational disruptions.

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AlloyDB is a fully PostgreSQL-compatible database, ready for top-tier workloads, and for modernizing legacy proprietary databases in the Cloud. Powered by Google-embedded storage for superior performance with full PostgreSQL compatibility, AlloyDB offers the best of the cloud with scale-out architecture, a 99.99% no-nonsense-availability SLA, intelligent caching, and ML-enabled adaptive systems that simplify database management. In this session, we’ll cover what’s new in AlloyDB, plus deep-dive into the technology that powers it.

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Discover how government agencies are leveraging Google Workspace and AI to empower collaboration, boost efficiency, and drive transformative change. Explore innovative use cases where AI improves information access with enterprise search solutions and supports website development. Learn how these tools allow teams to seamlessly work, breaking down language barriers and fostering connections – regardless of location.

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Stephen Parsons, Kaggle host for Vesuvius Challenge, will share his experiences during the session. He will discuss insights gained from the Kaggle competition, the impact of running the challenge, and outline the future trajectories of his research to read the hidden contents of the Herculaneum scrolls.

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It’s more important than ever for organizations to create a culture of learning where employees are encouraged to continually learn and grow. This can lead to numerous benefits for the organization, like increased innovation, improved employee satisfaction, and reduced turnover. Erin Rifkin, Managing Director of Cloud Learning Services, will share an overview of our learning principles. She’ll also share specific examples of both formal and informal learning opportunities, and those which have leveraged generative AI.

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Tune in to learn how you can fight piracy during live events by blocking pirated streams in real time with Service Extensions and Media CDN. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Join us as we examine a small-to-medium-sized business CapEx to OpEx transformation with Cloud Range, a cyber-security services company. Learn how they migrated their self-hosted VMWare environment to Google Cloud VMware Engine (GCVE) in a matter of days with minimal resourcing. It’s your classic cloud success story featuring architecture exploration, lessons learned, and what they would have done differently if given the chance. If you are running VMware workloads and looking to improve operational efficiency, this session is for you.

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This session shows how someone can take a simple notebook they've created on Colab, and create an executable Python wheel that can be checked in for source control and to Artifact Registry for production use.

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For years now, I wanted to get my hands into Golang. The main issue was always time and a missing project fit. Gemini enabled me to learn in one evening the concepts of Golang and helped me create a small tool, that is helping in creating the Last Week In Kubernetes Development Newsletter. Explore with me what Gemini can do and how it can help you learn a new programming language by contributing to Open Source projects. Let’s also take a look at pitfalls and limits to the system and how you can work around them.

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A hands-on coding session and deep dive for connecting Gemini to real-world systems, data, and APIs with Function Calling and Reasoning Engine. Function calling helps developers build online generative AI applications that have access to the latest data and information. We'll dive into practical use cases like using natural language to interact with SQL databases, automating complex workflows, and enhancing your chatbots with real-time data. You'll be equipped to connect LLMs to any API or system and extend the capabilities of what LLMs can do.

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Learn how Wayfair is harnessing the power of machine learning and data to make it easier for customers to find the exact home products they’re looking for with Snorkel AI on Google Cloud. You’ll find out how highly accurate product tags can be extracted from supplier-provided labels and product images to clean and enrich online catalogs. This delivers higher-quality content for customers and the ability to quickly adapt as customer searches evolve.

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Google Chat is modern, AI-powered, and included with Google Workspace. More businesses are making the switch to Chat, and this session will give decision-makers and technical teams the information they need to get started, covering topics such as data migrating, user readiness, and cross-platform collaboration.

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Artificial intelligence (AI) is revolutionizing the way we approach security operations – allowing defenders to elevate their skills and boost productivity by accelerating threat detection, investigation, and response. AI isn’t a future concept: It’s here and available, with early user feedback showing that AI can reduce the time required for common analyst tasks such as triaging complex cases by 7x. In this session, we’ll dive into the real-world applications of AI in Security Operations with hands-on demonstrations and case studies.

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Just as food delivery has evolved and become ubiquitous, the Software Delivery Lifecycle has also made leaps and bounds. We get there by shifting left and taking a platform centric approach. In this session join us as we discuss modern software delivery, ways that Datadog has implemented SDLC internally and enable our user’s production of high-quality software with higher velocity.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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In the workplace the diversity of your “squad” can influence pay, promotion, and progress – and yet so many of us fail to diversify. In Squad Goals we get real and discuss the challenges we face in developing authentic relationships outside of our comfort zones, why we tend to gravitate to specific groups, and how we can override our default behaviors to develop winning squads. In addition to the discussion, participants will have an opportunity to take a diversity assessment and map gaps in their current squad to strengthen their networks.

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Discover the power of gen AI in boosting developer productivity and innovation. Through in-depth demos, we'll showcase how to use gen AI to enhance developer productivity across the software development lifecycle. You’ll also learn how to easily build production-grade gen AI applications using Google Cloud technologies and your favorite ecosystem tooling. We’ll share the latest releases and features across many of your familiar developer products such as Gemini Code Assist, Firebase, and more. Additionally, our customers will share their firsthand experiences using AI to accelerate time-to- market.

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Join us for an insightful session that explores the exciting future of Google Cloud‘s managed databases, including Cloud SQL, AlloyDB, and Spanner. Vector search capabilities deeply integrated into operational databases enable powerful enterprise generative AI apps. Additionally, learn how AI has the potential to revolutionize the way applications interact with databases. We will delve into exciting frontiers: Natural language processing in databases, and app migration with large language model-powered code migration.

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Embark on a digital innovation journey exploring Wayfair's retail evolution. Matt Ferrari, Head of Data at Wayfair unravels the layers of Wayfair’s remarkable digital transformation. Learn about challenges, strategies, and the role of data modernization in shaping the consumer experience. Discover how Wayfair leveraged Google Cloud and GenAI for optimized data infrastructure, innovation, personalized shopping experiences and redefined retail operations. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Generative AI has captured the world's attention with its ability to generate human-like text, code, images, videos and other creative content. In today's dynamic business landscape, the macroeconomic potential is widely recognized. However, understanding how to harness and unlock the enterprise value remains a critical challenge Join us in this session as we deconstruct the formula for creating long-term value, focusing on achieving supernormal growth and profitability while fundamentally transforming the unit economics of a business. We will demonstrate strategies on how enterprises can drive revenue growth, market share expansion, margin improvement, cost reduction while boosting the perceived future value of the business. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Explore Highmark Health's journey with Google Cloud Consulting to overcome interoperability challenges and enhance patient care. This session covers the impactful use of Google Cloud technologies in delivering personalized healthcare experiences and streamlining clinical decision-making. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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Businesses need to predict what customers want and create personalized experiences to gain a competitive advantage and drive revenue. They need to deliver customized, tailored interactions that increase customer acquisition, improve loyalty and increase satisfaction. Join Fullstory’s Head of Data Products to learn how Data + Engineering teams can supercharge tools like DialogFlow and BigQuery with unprecedented behavioral data to accurately forecast and create experiences that outpace the competition and keep customers coming back for more. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Discover the game-changing potential of Generative AI, utilizing Google's Vertex AI Model Garden and Large Language Models (LLMs) to revolutionize content search and discovery. Reports show 61% of consumers are now prioritizing TV sources based on the ease of content discovery, with preference towards a more streamlined experience. This demo will show how integration with Generative AI models can power conversational search that expedites results for viewers while also amassing information that makes it increasingly knowledgeable and accurate. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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