Stakeholders often miss key insights that can be provided by data to drive action forward, due to the way the data is presented and communicated to them. My guest today believes that data storytelling is key to resolving this common pain point. Kam Lee, a BI Data Storytelling Mastery alumn and graduate who has used our framework to surface over $100M for the fintech company he works with! Kam is the Chief Data Scientist at his company Finetooth Analytics (specializing in marketing analytics), working with top marketers like Russell Brunson from Clickfunnels! Our data masterclass with Kam today delves deep into how he used our BI Data Storytelling Methodology and framework to straddle data engineering, data science, and storytelling. Kam shares game-changing concepts from the course and how he has used them to connect to stakeholders, influence their actions, and overcoming what he calls 'emotional responses' to data. Tune in to this knowledge bomb-filled episode! In this episode, you'll learn: [0:12:20] Three buckets Kam uses to organize the data storytelling process. [0:14:56] The challenge of dealing with stakeholders who respond emotionally to data. [0:26:48] Whether to start with the storyboarding or the analytics data dictionary first. [0:28:19] The difference between KPIs, trends, and actions. For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/76    Enjoyed the Show?  Please leave us a review on iTunes.

Free Data Storytelling Training Attend our FREE 'How to be the Chief Data Storyteller in your Org - Part 2 using our Analytics Design Guide' training at webinars.bidatastorytelling.com and download the FREE 50-page Guide! In this episode, you'll learn: [02:30] Extra Step: Why quality assurance (QA) and substantive storytelling matters. [03:16] Key Quote: Data scientists are brilliant, but I see a lot of struggle with how to communicate that brilliance.-Mico Yuk [07:50] Kristen and Company: Working together to communicate and transform ML marketing and storytelling.
For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/51

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Do you know what skill sets you're going to need in the next three years to stay relevant in the BI (business intelligence) industry? Don't wait for the BI bubble to pop! When I met Jen Underwood, she was one of Microsoft's first Power BI product managers and an undeniable voice of reason in the BI industry through her blogs and other insightful posts online. I always admired her technical aptitude and was not surprised that she went on to work at cool startups like DataRobot and now Aible. In this exciting episode, Jen breaks down what you need to know and do to be viable and relevant in the BI market in 2020 and beyond! Let's just say, it's definitely not what you're doing today. Tune in, and level up!

In this episode, you'll learn: [02:58] Jen's CV: Marketing degree and love for data leads to 20+ years in BI industry. [05:17] Key Quote: I knew that I fell in love with programming and all that. But I didn't have the patience to extend my college years. - Jen Underwood [06:41] Fear of Failure: Jen's only option was to succeed during her homeless period. For full show notes, his book give away, and the links mentioned visit: https://bibrainz.com/podcast/38 Sponsor This exciting season of AOF is sponsored by our BI Data Storytelling Mastery Accelerator 3-Day Live workshop. Our second one is coming up on Jan 28-30 and registration is open! Join us and consider upgrading to be a VIP (we have tons of bonuses planned). Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of three days, you'll leave with the tools, techniques, and resources you need to engage your users. Register today!   Enjoyed the Show?  Please leave us a review on iTunes.