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Event

Superweek 2023

2023-02-01 Superweek Visit website ↗

Activities tracked

52

Superweek 2023 - Analytics conference in Hungary

Top Topics

Analytics 28 Google Analytics 6 Marketing 5 Modern Data Stack 2 GDPR/CCPA 2 CDP 1 Cloud Computing 1 Cypress 1 Data Analytics 1 Data Collection 1 Data Engineering 1 Data Quality 1 Data Science 1 ETL/ELT 1 GCP 1

Top Speakers

Matt Gershoff 2 Vlad Flaks 2 Adam Greco 2 David Hermann 2 Lukas Oldenburg 2 Maciej Zawadziński 2 Doug Hall 1 Steen Rasmussen 1 Aurélie Pols 1 Tim Wilson 1 Krista Seiden 1 Simo Ahava 1

Sessions & talks

Showing 51–52 of 52 · Newest first

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WHAT DO YOU MEAN WE HAVE TO MIGRATE 3.000+ EVENTS TO GA4?

2023-02-01
talk
Alejandro Zielinsky (/ HelloFresh)
Analytics Google Analytics

GA4 brought an insane amount of work to anyone using Universal Analytics currently. HelloFresh decided to clean up its implementation and do things "out of the box".

WHAT IS CONVERSION MODELLING AND WHY YOU SHOULD START USING IT TODAY

2023-02-01
talk
Ben Ó Mathúin (/ SegmentStream)

Cross-device and cross-browser user journeys, cookie tracking restrictions, and shrinking of the attribution windows inside the ad platforms, - are several of many reasons why knowing the user's complete path to conversion is no longer possible.