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Superweek 2023

2023-02-01 Superweek Visit website ↗

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Superweek 2023 - Analytics conference in Hungary

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Analytics 28 Google Analytics 6 Marketing 5 Modern Data Stack 2 GDPR/CCPA 2 CDP 1 Cloud Computing 1 Cypress 1 Data Analytics 1 Data Collection 1 Data Engineering 1 Data Quality 1 Data Science 1 ETL/ELT 1 GCP 1

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Matt Gershoff 2 Vlad Flaks 2 Adam Greco 2 David Hermann 2 Lukas Oldenburg 2 Maciej Zawadziński 2 Doug Hall 1 Steen Rasmussen 1 Aurélie Pols 1 Tim Wilson 1 Krista Seiden 1 Simo Ahava 1

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USING AN END-TO-END TESTING TOOL TO VALIDATE WEBSITE ANALYTICS IMPLEMENTATIONS

2023-02-01
talk
Peter Meyer (IIH Nordic, Denmark)
Analytics Cypress

A lot of information has been shared about "normal" website user interface testing using Cypress, an end-to-end testing tool, but not so much about testing analytics implementations. You can set up tests of your website features, but also tests of how your tag management system, and added tags, are running on your web pages.