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Event

Superweek 2023

2023-02-01 Superweek Visit website ↗

Activities tracked

2

Superweek 2023 - Analytics conference in Hungary

Filtering by: Adam Greco ×

Top Topics

Analytics 28 Google Analytics 6 Marketing 5 Modern Data Stack 2 GDPR/CCPA 2 CDP 1 Cloud Computing 1 Cypress 1 Data Analytics 1 Data Collection 1 Data Engineering 1 Data Quality 1 Data Science 1 ETL/ELT 1 GCP 1

Top Speakers

Matt Gershoff 2 Vlad Flaks 2 Adam Greco 2 David Hermann 2 Lukas Oldenburg 2 Maciej Zawadziński 2 Doug Hall 1 Steen Rasmussen 1 Aurélie Pols 1 Tim Wilson 1 Krista Seiden 1 Simo Ahava 1

Sessions & talks

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MARKETING ANALYTICS VS. PRODUCT ANALYTICS

2023-02-01
talk
Adam Greco (/ Amplitude)
Adobe Analytics Amplitude Analytics Google Analytics Marketing Mixpanel

Marketing teams need analytics. Product teams need analytics. There are marketing analytics vendors like Google Analytics and Adobe Analytics. There are product analytics vendors like Amplitude and Mixpanel. But what are the real differences between marketing and product analytics? Do organizations need different teams for each? Should organizations use both types of tools? Will one replace the other or will these disciplines converge?

VENDOR WARS - LET'S DISCUSS

2023-02-01
talk
David Hermann (Digitec Galaxus AG - Zurich, Switzerland) , Adam Greco (/ Amplitude) , Maciej Zawadziński (/ Piwik PRO) , mod.: Tim Wilson (Analytics Power Hour - Columbus (OH) , Krista Seiden (/ Google Analytics) , Lukas Oldenburg (dim28.ch - Zurich, Switzerland)
Analytics

Every analyst has their favorite analytics toolset. They may use many, or may only know one platform inside and out. In this panel we'll dive into the pros and cons of the biggest analytics platforms out there and have a healthy debate over where the future of the analytics industry will go.