After a decade of digital marketing, I've decided to transition into digital analytics in 2022 because I wanted to work even more with data to solve complex problems.

Marketing teams need analytics. Product teams need analytics. There are marketing analytics vendors like Google Analytics and Adobe Analytics. There are product analytics vendors like Amplitude and Mixpanel. But what are the real differences between marketing and product analytics? Do organizations need different teams for each? Should organizations use both types of tools? Will one replace the other or will these disciplines converge?

Join us for a deep dive into the analytics and marketing tech stack of the future! Drawing inspiration from the lovable robot Johnny 5 in the classic film Short Circuit, we'll explore the critical role that data (aka input) plays in driving marketing and analytics success. Discover how innovative tools like customer data platforms and reverse ETL platforms are revolutionizing the way we build and improve our analytics infrastructure and tech stacks. Learn how to stay ahead of the curve in a much more data-driven world and discover how to make use of the power of more input for your own organization!

In the age of GDPR, CCPA, and HIPAA along with the widespread proliferation of ad blockers and Apple’s ITP, it’s never been harder to measure the effectiveness of your digital marketing efforts while protecting your customers' data.

In the past, digital analytics experienced a boom with the emergence of tag management systems. These tools allowed marketers to quickly and easily implement tracking and marketing tags without relying on web developers, improving speed and agility for those eager to take advantage of new opportunities. And we all know how eager marketers are.