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Superweek 2023

2023-02-01 Superweek Visit website ↗

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Superweek 2023 - Analytics conference in Hungary

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Analytics 28 Google Analytics 6 Marketing 5 Modern Data Stack 2 GDPR/CCPA 2 CDP 1 Cloud Computing 1 Cypress 1 Data Analytics 1 Data Collection 1 Data Engineering 1 Data Quality 1 Data Science 1 ETL/ELT 1 GCP 1

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Matt Gershoff 2 Vlad Flaks 2 Adam Greco 2 David Hermann 2 Lukas Oldenburg 2 Maciej Zawadziński 2 Doug Hall 1 Steen Rasmussen 1 Aurélie Pols 1 Tim Wilson 1 Krista Seiden 1 Simo Ahava 1

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HOW TO USE DATA ENRICHMENT TO GENERATE BETTER FIRST-PARTY DATA IN REAL-TIME

2023-02-01
talk
Thomas Tauchner (/ JENTIS)
Data Quality

Server-side tracking has quickly become a crucial technology to improve data quality and compliance. Real-time data enrichment in a first-party context is the next step to unlocking its full potential. In his presentation, Thomas will share three real-world customer cases that demonstrate the benefits of data enrichment and why it is so important to enrich in real-time: