How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Learn how trailblazing startups use AI agents to transform operations and drive growth. Discover actionable strategies to streamline processes, boost productivity, and unlock groundbreaking solutions with AI. And gain invaluable insights directly from industry leaders.

Modern analytics and AI workloads demand a unified storage layer for structured and unstructured data. Learn how Cloud Storage simplifies building data lakes based on Apache Iceberg. We’ll discuss storage best practices and new capabilities that enable high performance and cost efficiency. We’ll also guide you through real-world examples, including Iceberg data lakes with BigQuery or third-party solutions, data preparation for AI pipelines with Dataproc and Apache Spark, and how customers have built unified analytics and AI solutions on Cloud Storage.

It's time to ditch ineffective, reactive security approaches. The unique synergy between frontline threat intelligence and AI will usher in a new era of preemptive security protection that enables organizations to operate with confidence in the AI era. In this spotlight, leaders from Google and Mandiant will share our insight into the security landscape and showcase the latest innovations you can use to make Google part of your security team. We’ll demonstrate new agentic security capabilities that can help you prevent threats, eliminate toil, and empower your talent. And you’ll hear from leaders in the public and private sector who have adopted our solutions to transform their security programs. 

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Commerzbank, the largest bank in Germany, is using Gemini to transform its financial advisory workflows. The company is seeing significant reductions in processing time of client documentation and increases in productivity with Vertex AI. Learn how Gemini's ability to understand multiple modalities and process long documentation along with the generative AI evaluation service on Vertex AI, played a key role in streamlining operations and enhancing the client experience.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Join us to explore the dynamic partnership between Google Cloud and CrowdStrike, combining cutting-edge technology and world-class cybersecurity. Learn how our collaboration drives AI innovations to secure enterprises and power digital transformation. Discover CrowdStrike's adversary-first approach, delivering unmatched breach prevention and safeguarding critical cloud environments amid a complex threat landscape. Join us to see how these industry leaders are redefining cloud security and AI-driven resilience.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

As government customers are evaluating ways to modernize legacy infrastructure and tools to address needs and challenges combined with a IT security threat landscape more intense than ever; technology partners combining AI and security solutions are becoming vitally important. Carahsoft, Google Public Sector and Palo Alto Networks partner to bring best of breed technology systems to public sector customers. Join us to learn more about how you can leverage better together solutions to drive positive outcomes within the public sector ecosystem.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Unlock the power of AI-assisted coding in BigQuery with this hands-on lab. Learn how to generate SQL queries using natural language prompts, utilize BigQuery's code explanation and transformation features, and collaborate with Gemini to review, debug, and optimize your SQL code. Whether you're looking to streamline query development or troubleshoot issues, this session will enhance your ability to write and refine code efficiently using Gemini's intelligent capabilities in BigQuery.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Be inspired by a panel of extraordinary women shaping the future of AI. Hear their stories, gain valuable insights, and connect with fellow attendees passionate about the field. This session offers a unique opportunity to network with leaders and build connections within the AI community.

Transform your Google Workspace experience with the power of Gemini. This fast-paced session dives into practical integrations using Apps Script, Vertex AI, Python, and Node.js to automate workflows and unlock new levels of efficiency. Discover how to leverage Gemini for intelligent task management, data-driven insights, and building custom AI solutions. Leave with actionable strategies and code snippets to immediately boost your productivity.

Accelerate Android development in your company with the new Gemini in Android Studio Standard and Enterprise tiers. These new tiers bring together the best of Google AI coding assistance, AI capabilities for Android development, and the enterprise-readiness of Gemini Code Assist. In this session, you’ll learn about the benefits of Gemini in Android Studio and how to use the wide array of features – such as compose preview generation, transforms, chat, and more – to take your company’s Android development to the next level.

Learn how the legendary retail brand accelerated AI adoption by building a GCP Data Platform and conducting enterprise-wide data transformation program. We’ll demonstrate how Big Query and other GCP services liberated the data from legacy environments and became the foundation for AI Factory initiative. We will highlight the challenges and solutions for data quality control, enterprise-wide stakeholder alignment, and business users engagement on the road to data value realization.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session examines the vital role of collaboration in healthcare technology advancement and the practical deployment of AI agents. We'll showcase how partnerships between tech innovators and healthcare providers are solving critical clinical challenges. Plus, learn how enhanced search and summarization tools are streamlining workflows, boosting innovation, and improving patient care.

Go under the hood to understand how the database features of Gemini Code Assist are giving application developers exciting new superpowers. Learn how Gemini powers the industry’s leading automated database querying, smarter application code wrangling in the integrated development environment (IDE), and entirely new agentic AI application features powered by enterprise data. Learn from Google Cloud engineers, and industry experts about how these features are having an impact today. And discover the secret sauce that makes these superpowers possible.

Granting users the minimum level of access and permissions needed to perform their jobs can reduce the attack surface area of your cloud environment. Learn how Security Command Center integrates cloud infrastructure entitlement management (CIEM) to help you understand which users have access to which cloud resources, get machine learning (ML)-generated recommendations to reduce unnecessary permissions, and accelerate responses to identity-driven vulnerabilities.

Imagine never writing another detection rule, manually creating postures, or remediating common findings. These are the toilsome workflows security teams deal with today that AI promises to offload, thanks to agentic capabilities. When infused through existing tooling, agentic AI will fundamentally change how security teams work, freeing teams to focus on complex issues while reducing time to detect and respond. Join this session to learn how agentic AI is transforming the user experience and driving security outcomes for modern enterprises.

Boost your productivity with Gemini Code Assist tools. This session demonstrates how to seamlessly integrate your daily tools – source code management, task management, Google Drive, and more – directly into your integrated development environment with Gemini Code Assist chat. Discover the latest Gemini Code Assist features and capabilities, learn best practices for integrating AI into your software development workflow, gain insights into modernizing legacy codebases, and learn how to improve code quality and accelerate development cycles.

The telecom industry has always been critical to advancing how we communicate, work, and play, whether through creation of our mobile world or streaming through high bandwidth connectivity. In this session we will explore how communication service providers from around the globe are leveraging AI agents across their workforce, customer experience, field operations, network operations, and more.

Build transformative solutions by leveraging Google Cloud's data management and AI. Solutions like BigQuery and AI-first databases enable personalized recommendations and predictive analytics, delivering exceptional customer value. Partners will share best practices for building a successful data management organization with Google Cloud and how this has led to unlocking innovation.

Join Matt Bell, VP of Product Research at Anthropic, to discuss how startups can thoughtfully leverage foundation models like Claude on Vertex AI. Learn practical strategies for identifying high-impact AI use cases, avoiding common pitfalls, and building responsible AI-powered products. Explore insights on determining when and how to integrate foundation models, balancing immediate gains with long-term innovation, and navigating the rapidly evolving AI landscape as a startup founder or employee.

Routine tasks such as data wrangling and pipeline maintenance often inhibit data teams from doing higher-value analysis and insights-led decision-making. This session showcases how intelligent data agents in BigQuery can help automate complex data engineering tasks. You’ll learn how to use natural language prompts to streamline data engineering tasks from ingestion and transformation, such as data cleaning, formatting, and loading results into BigQuery tables that accelerate the time to build and validate data pipelines.