Join APAC leaders as they discuss key priorities and go-to-market stratgies for the region. This transformative era provides unique opportunities for Google Cloud to differentiate ourselves in the market and collaborate with partners to drive AI-led business transformations for customers. Our strategic partners will share insights and success stories on why customers choose Google AI and clear steps to becoming a top partner.

The cultural landscape is being fundamentally reshaped by artificial intelligence, demanding a new level of organizational agility and a culture of continuous learning. In this exclusive keynote session, renowned author Malcolm Gladwell will unveil insights from his new book, "Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering," offering a fresh perspective on how transformative ideas truly take hold within organizations.  Gladwell will explore the often-unseen dynamics that govern the spread of new concepts and behaviors, revealing the subtle, yet powerful forces that can either accelerate or derail the adoption of groundbreaking technologies, like AI.

Regional leader Yumi Ueno will share Japan's long-term strategic plan for 2025. She'll discuss the latest successes in the region and the ongoing efforts to help partners maximize Google Cloud's gen AI offerings to win customer deals. This session will be offered in Japanese, no English translation available.

Be the first to get a fresh perspective on a comprehensive partner program focused on driving mutual success and collaborative growth. We'll share our plans for Co-Sell and Services opportunities, new initiatives & key metrics designed to recognize and amplify partner contributions, and exciting investment opportunities. Discover how this all comes together to set a foundation for the future and how to stand out as a valued partner.

Welcome the new era of American innovation in the public sector, driven by gen AI. This session will cover new GTM strategies to expand business, build customer loyalty, and understand co-selling. Learn how to utilize US Public Sector Deal Registration Discount, Partner Development Sprints, and the Rapid Innovation Team, all designed to accelerate partner success.

In 2024, customers purchased billions through Google Cloud Marketplace, showcasing unprecedented spending power. Learn how to leverage the marketplace as your engine to drive engagement, scale growth, and maximize revenue. We'll discuss the 2025 roadmap highlighting partners who have already successfully monetized AI agents, data, and services. Don't miss this session to attain actionable go-to-market insights to boost your potential with Google Cloud Marketplace.

It feels like there’s a new advancement happening in AI every day – but how do these discoveries go from their nascent state in the research lab to full-scale enterprise deployment?  And how do we ensure that these new tools and capabilities remain secure? Our panelists will explore this cycle of innovation – the iterative process of curiosity-driven research, practical application, and real-world impact of AI and machine learning. We'll examine practical case studies and underscore the transformative power AI has in the realm of security.  

Topics will include: 

• How Google connects AI research with real-world solutions for some of the largest enterprises in the world
• Google Cloud’s AI roadmap
• Cybersecurity considerations for emerging AI tools

Artificial intelligence is no longer on the horizon – it’s the defining force shaping business today. During this fireside chat, Thomas Kurian, CEO of Google Cloud, will sit down with Google Cloud's VP of Marketing, Alison Wagonfeld for a candid conversation on navigating the AI revolution, unlocking new opportunities for innovation, and building a future-ready organization. They’ll explore Google Cloud’s strategic vision and delve into both the profound impact of AI across industries and actionable strategies for businesses to leverage this technology.

Topics will include: 

• AI as the competitive differentiator
• The role of Google Cloud in the AI era
• Navigating leadership in the age of AI

Up to 90% of organizations are building across cloud environments, from edge to to multiple clouds - and the scale and speed of AI is putting pressure on these architectures. In this spotlight discover how organizations are leveraging decades of our infrastructure expertise to build secure, sovereign AI solutions. Also, learn how industry leaders are using the latest advances in networking, storage, and distributed cloud solutions to accelerate AI solution deployment anywhere.

Optimize AI training, & inference with TPUs and GPUs - the purpose built accelerators behind AI Hypercomputer.

Curious about the future of media creation? Explore the latest announcements and capabilities for Imagen, Veo, and Lyria, Google’s suite of generative AI media tools. Witness demonstrations of new features and discover how they can revolutionize your creative workflows.

Discover how semiautonomous agents reduce manual effort and accelerate business outcomes with AI-powered experiences for data discovery, data preparation, analysis, and insight generation.

Discover how Google Cloud accelerates life sciences innovation.We showcase AI's impact on early-stage research, enabling rapid target identification and virtual screenings, vital for life sciences, biotech, and medical devices. See how AI-powered analytics optimize clinical trials, improving design, execution, and patient recruitment.

Explore how the open source Data Migration Tool can help with end-to-end automation for Teradata to BigQuery migration, including schema migration, data migration, and schema & data validation.

There’s an old saying: “If you fail to plan, you are planning to fail.” This is true when it comes to migrating workloads to the cloud. Attempting a move without insights into your apps is setting the stage for disaster. How can you ensure your migration to Google Cloud is secure and meets your customers’ expectations? We’ll discuss the role Datadog plays in a migration to Google Cloud. We’ll explore best practices and guide you through the steps to achieve a seamless and successful migration.

This Session is hosted by a Google Cloud Next Sponsor.Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us to learn how to design and deploy mission-critical applications on Google Cloud, with a focus on reliability. We’ll cover common deployment architectures for traditional enterprise and AI and machine learning apps, Google Cloud product capabilities to improve reliability, and best practices for high availability and disaster recovery. And a Google Cloud customer will share their journey of running mission-critical applications on Google Cloud, including key lessons learned and how those connect back to Google Cloud architectural guidance and best practices.

Leverage Google Cloud Observability when instrumenting your code with logging, monitoring, and tracing capabilities. Try it out yourself in one of the popular programming languages, such as Java, Python, JavaScript, or Go.

Find out how advanced development tools in Vertex AI can significantly improve your model development workflow.

Seamlessly search your first and third party enterprise data with Google Agentspace. Discover its ready-to-use agents and other upcoming features, transforming how you work and access information.

Check out Google’s recommended architecture for bringing agents to your products, powered by Gemini, Firebase, Google Cloud, and Angular.

Enter our court and get pro-level jumpshot coaching from Google AI. Get instant feedback on your form, receive personalized tips, and find out exactly how to elevate your game.

Use generative AI to suggest gardening products to customers based on their specific needs. We use Genkit to help users determine what’s wrong with their house plants and which gardening products could help revive those plants.

Generate a personalized podcast using your Google Workspace apps (Calendar, Gmail, and Chat) to kick-start your day in the tone best suited to your mood. All while keeping your hands and eyes free.

Learn how generative AI and Firebase products can help shoppers find exactly what they are looking for in store – like at their local grocer. Genkit generates recipes and Data Connect helps locate items on shelves, all hosted on Firebase App Hosting.

AI Hypercomputer is a revolutionary system designed to make implementing AI at scale easier and more efficient. In this session, we’ll explore the key benefits of AI Hypercomputer and how it simplifies complex AI infrastructure environments. Then, learn firsthand from industry leaders Shopify, Technology Innovation Institute, Moloco, and LG AI Research on how they leverage Google Cloud’s AI solutions to drive innovation and transform their businesses.