In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

Dive into the architecture of cutting-edge Conversational AI Agents built with Google's AI technology. Explore the integration of Dialogflow with custom APIs to enable your Agent to affect the real world. Learn about the challenges of accuracy measurement and strategies for optimization. This session provides a blueprint for building AI agents that seamlessly integrate with your existing systems.

Unlock the Power of Fine-Tuning with Apps Script! Learn how to optimize pre-trained models for specific tasks using Google Apps Script. This session covers exporting data from Sheets to Cloud Storage as JSONL, building an Apps Script prompt explainer backend, and creating service accounts for secure access to Vertex AI and Cloud Storage. We'll also show how to collect, transform, and split data for training, launch the fine-tuning process, and test results in Vertex AI and a Google Chat bot. Master fine-tuning for practical AI applications.

Discover how Target modernized its MLOps workflows using Ray and Vertex AI to build scalable ML applications.  This session will cover key strategies for optimizing model performance, ensuring security and compliance, and fostering collaboration between data science and platform teams. Whether you’re looking to streamline model deployment, enhance data access, or improve infrastructure management in a hybrid setup, this session provides practical insights and guidance for integrating Ray and Vertex AI into your MLOps roadmap.

This talk explores the practical challenges and solutions of a global car manufacturer's SOC modernization. We'll move beyond theory to examine their use-case driven approach, focusing on Agile Methodology for rapid progress, Threat-Centric Design to guide security, "SOC as Code" for automation, and SOAR Playbooks for incident response. We'll share insights on optimizing log ingestion, building threat profiles, and "shifting left" by integrating security earlier in development. Additionally, we'll discuss organizational restructuring and balancing transformative change with incremental improvements. This session offers valuable lessons for security professionals modernizing their SOC in a large-scale enterprise.

Revolutionize your SAP operations on Google Cloud with AI. This talk explores AIOps and demonstrates how AI can proactively monitor your SAP systems, predict and automate responses to potential issues. Learn how AI-driven insights can reduce downtime, optimize resource utilization and enhance user experiences.

Organizations around the world are building with Google Cloud to drive growth and transform industries. Join Google Cloud CEO Thomas Kurian at our Opening Keynote to get a front row seat to see all the new product innovations and latest trends and insights. And hear from customers on how they are building new solutions that make a real business impact.

Organizations around the world are building with Google Cloud to drive growth and transform industries. Join Google Cloud CEO Thomas Kurian at our Opening Keynote to get a front row seat to see all the new product innovations and latest trends and insights. And hear from customers on how they are building new solutions that make a real business impact.

Pre-event registrations are now closed. Entry to the APAC Welcome Reception may be available at the door subject to venue capacity.  For any questions or concerns, please contact [email protected].

Registration for this reception is now closed. Please email [email protected] for any questions.

本レセプションへご登録受付は締め切らせていただきました。ご不明な点がございましたら、お問い合わせは [email protected] までお願いします。

Registration for this reception is now closed. Please email [email protected] for any questions.

You’re invited to kick off Next at Moorea Beach Club! Join us Tuesday, April 8, 2025, as we raise a glass to the future of cloud. It’s the perfect spot to connect with fellow partners and Google Cloud leaders before the excitement of Next unfolds. Let’s celebrate the start of an unforgettable week under the Vegas lights.

Registration is now closed.

Registration is now closed for this event. Due to Sphere and Google Cloud protocols, we are not able to make exceptions for RSVPs at this time. 

We look forward to having you join us at the rest of our Next 25 programming at Mandalay Bay Convention Center this week!.

Join Katie Couric and Google leadership for an insightful discussion on the transformative power of artificial intelligence. Gain critical perspectives as we explore AI’s vast business potential and outline the company’s strategic approach to the technology. This session will demonstrate how AI is advancing Google's mission to organize the world’s information and make it accessible and useful to everyone.

AI’s profound impact is reshaping global industries and businesses. Hear perspectives from the C-Suite on navigating this transformation in a session moderated by Katie Couric, with CEOs from ServiceNow, Workday, and Best Buy. This panel discussion will explore their firsthand experiences adopting this technology and its impact on competitive advantage, market leadership, and future-proofing their businesses.

Topics will include: 

• AI trends and developments that are reshaping the industry
• Adopting and leveraging AI to stay ahead of the curve to achieve tangible results
• CEO perspectives for building an AI-ready workforce and adopting AI to maximize impact

Want to supercharge your earnings and maximize the full potential of your Google Cloud partnership? Google Cloud leaders and partners will share proven practices to optimize partner benefits and incentives, including programs that reward your success in driving customer cloud adoption. Learn how to effectively track your progress, amplify your rewards, and propel your growth with Google Cloud.

Discover how Google Cloud is transforming Delivery Excellence with cutting-edge tools and strategies. This session provides an overview of emerging offerings and best practices, featuring insights from Google Cloud leaders and partner experts. Learn about the latest updates to Delivery Navigator and the Delivery Readiness Portfolio, and gain actionable knowledge to accelerate your customers' cloud implementations and drive impactful business outcomes.

Discover how AI is transforming customer behavior in buying & using enterprise software, and what that means for Technology Partnerships. ISV partners are deepening their engagement with Google Cloud through advisory teams built to suppport partner success, managing co-opetition, and AI powered ISV solutions. Walk away with a playbook built by Google Cloud leaders and partners about engaging with an AI-first go-to-market model and generating Google originated opportunities.

Be at the forefront of the gen AI revolution in 2025 by learning proven strategies to capitalize on opportunities with Google Cloud. Discover Google's go-to-market priorities, including Customer Engagement Suite, Search, AI agents, and Vertex AI Platform. Learn how to accelerate gen AI projects from proof-of-concept to production, with best practices for agentic AI & responsible AI development. Together, we can open up new revenue streams by building profitable AI offerings that engage customers, accelerate deals, and showcase real-world ROI.

Join this session to learn about Google Cloud's vision and investment priorities in EMEA, focus on key industry verticals for 2025, and emerging technology trends. Discover how fellow partners are capitalizing on opportunities to establish a footprint and build pipeline in multiple markets. We'll also discuss tackling generative AI implementation challenges, developing solutions, hiring and training, and the legal and ethical guidelines within the region.

Join us to discover the key solution plays driving Google Cloud's 2025 vision, and learn how to leverage cutting-edge AI to maximize your revenue. We'll outline key enablement sessions and training, empowering you to capitalize on the region's immense potential in 2025 and beyond.

Join our North America leadership team for a fireside chat on scaling your business with Google Cloud. They will reveal priorities for 2025, how to navigate the AI era, and how industry expertise will play a key role in unlocking and accelerating growth. Discover the latest trends shaping the region, and gain actionable insights to embrace unprecedented opportunities and exceed customer expectations in this transformative age.

AI is upending industries, reshaping economies, and pushing leaders to rethink their approach to investment and innovation. Ruth Porat, President and Chief Investment Officer of Alphabet and Google, will sit down with Katie Couric for a conversation on AI’s rapid evolution, the macroeconomic shifts it’s driving, and how leaders can position themselves for what’s next. With her perspective on strategic decisionmaking and her deep well of experience navigating financial and technological disruption, Porat will share her leadership playbook for fueling innovation and turning investment into impact.

Topics will include:

• Evaluating and prioritizing AI initiatives in an era of rapid advancement
• Optimizing resources for long-term value creation
• Measuring the return on investment in innovation