McDonald’s is advancing its AI capabilities and achieving transformative business outcomes with Collibra and Google Cloud Gemini. By integrating a multi-cloud, multi-data platform with unified data governance for AI, McDonald’s is reducing governance fragmentation, activating unused data, and addressing AI deployment risks. This session examines how McDonald's utilizes Collibra and Google Cloud's data and AI technologies to quickly implement innovative solutions and improve customer, restaurant team, and employee experiences.

Google Threat Intelligence’s Capture the Flag game uses real-world data, including Cybersecurity & Infrastructure Security Agency (CISA) advisories, ransom notes, and information from the dark web, to simulate a threat hunt. Test your cybersecurity skills by navigating clues, analyzing evidence, and solving puzzles to capture the flags with Google Threat Intelligence.

Google Public Sector is committed to providing mutually beneficial programs that help small businesses compete and win government contracts.The Google Public Sector Small Business Program unlocks incentives that meet funding, marketing and enablement needs of small business partners. In this session, attendees will hear from small business owners who have achieved incredible success thanks to the resources of this program. The CTA will be for attendees to apply to the program.

Discover how MasOrange together with Kyndryl is simplifying operations and reducing costs by migrating workloads to Google Cloud Platform . This session highlights key strategies, including leveraging enterprise agreements for savings, optimizing cloud costs through technical decision-making, and enabling self-service capabilities for developers. Learn how to enhance application performance, streamline infrastructure, and tackle challenges in a smooth, secure and transparent migration journey to Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Boost AI innovation in regulated industries! Use Red Hat OpenShift AI/IBM Watsonx and Vertex AI to split model lifecycles: train securely on isolated OpenShift AI/Watsonx, then deploy via Vertex AI's model registry. Explore use cases, deployment patterns, and the advantages of this approach. Ensure training on a trusted platform for sensitive data. Deploy models easily via Google Cloud's registry. Learn how this MLOps architecture helps meet regulations while leveraging cloud AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Introducing the reimagined partner portal: your key to a more efficient Google Cloud partnership. Explore new features like Co-Sell and Services registration, Earnings Hub updates, and learn how to navigate this intuitive platform. Discover how these enhancements streamline your experience and maximize your partnership value

DORA research reveals AI boosts code quality but not software delivery. Let's explore this paradox! Share your AI experiences, get adoption tips, and brainstorm strategies for maximizing AI's impact on software development. During this meetup you will: • Learn more about the research into AI • Share your own experiences with using AI throughout the software development lifecycle • Get tips for driving adoption across your organization • Discuss tactics and strategies for improving the use of AI Join members of the DORA community as we explore ways to improve the impact of AI.

Generative AI is moving to production, powering complex workflows. Evaluation is now crucial. This deep dive explores core evaluation principles and methods, with a focus on multi-modal assessment. We'll dissect practical challenges, best practices, and hear from leading researchers on cutting-edge techniques for evaluating multi-modal use cases. Learn how to measure generative AI success beyond simple outputs.

In this hands-on lab, you'll explore data with BigQuery's intuitive table explorer and data insight features, enabling you to gain valuable insights without writing SQL queries from scratch. Learn how to generate key insights from order item data, query location tables, and interact with your data seamlessly. By the end, you’ll be equipped to navigate complex datasets and uncover actionable insights quickly and efficiently.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Supercharge your Android apps with the power of generative AI. This session explores the Vertex AI integration with Firebase that empowers mobile developers to easily leverage Gemini and Imagen 3 for cutting-edge features like image generation. Learn production best practices, discover complementary Firebase solutions, and unlock new levels of creativity and user engagement in your apps.

Discover how machine learning (ML) engineers and app developers collaborate to build a viral AI app. This session takes you on a journey from a screenshot-to-calendar Python app running on a laptop to a globally scaled app. You’ll learn best practices for collaboration between ML engineers and app developers; how to build, refactor, and scale an AI app to millions of users with a modern architecture; and how to leverage the power of Gemini, Vertex AI, app hosting, and full-stack development. Find out how to build something greater than the sum of its parts!

The way we build software is fundamentally changing with AI-centric tools. In this session, learn how to build and ship full-stack AI apps faster with the newly launched Firebase Studio. Find out how your codebase becomes context for Gemini, enabling powerful agentic capabilities in your editor. Generate and modify code, execute commands – all with natural language prompts. And leave with strategies to ship better software, quicker.

Calling all developers, DevOps, and SRE engineers: Join us to discuss observability best practices for Gen AI apps on Google Cloud. We'll explore tracing, monitoring, and logging for Gen AI. Share insights on TPU/GPU monitoring, log correlation, regulatory alignment, and data-driven insights to enhance your Gen AI deployments.

Level up your Java apps with the power of Gemini. This session explores how Java developers can easily integrate generative AI features into their applications using LangChain4j. We’ll cover everything from building chatbots and implementing in-context learning to creating agentic workflows and using advanced techniques like unstructured data extraction. Learn best practices and build smart, AI-powered Java applications with ease. No Python experience required.

The future of transportation is intelligent, and AI is the driving force. This session features leaders from public sector agencies who will share how AI is being applied to improve our transportation systems and enhance overall public safety.

Learn how leading retailers accelerate business growth by transforming customer experiences with Google Cloud. Through in-depth enterprise case studies, discover proven strategies for unifying customer data, delivering personalized engagement at scale, and empowering teams with actionable insights. Join industry pioneers as they share their implementation journey, demonstrate measurable ROI across digital touchpoints, and reveal best practices for driving operational efficiency. Walk away with practical frameworks for accelerating your own digital commerce transformation.

Build a multimodal search engine with Gemini and Vertex AI. This hands-on lab demonstrates Retrieval Augmented Generation (RAG) to query documents containing text and images. Learn to extract metadata, generate embeddings, and search using text or image queries.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Test your incident response skills in the Security Tabletop Workshop, an exercise that simulates a realistic cyberattack to assess and improve an organization’s security posture. Tabletop exercises are a critical component of any cybersecurity strategy, helping your team reduce the impact of cyberattacks, evaluate response strategies, address gaps, foster collaboration, and clarify roles during a crisis.

Google's Data Cloud is a unified platform for the entire data lifecycle, from streaming with Managed Kafka, to ML feature creation in BigQuery, to global deployment via Bigtable. In this talk, we’ll give you a behind the scenes look at how Spotify's recommendation engine team uses Google's Data Cloud for their feature pipelines. Plus, we will demonstrate BigQuery AI Query Engine and how it streamlines feature development and testing. Finally, we'll explore new Bigtable capabilities that simplify application deployment and monitoring.

In today’s rapidly evolving business landscape, data is no longer just a back-office function – it’s the lifeblood of informed decision-making and competitive advantage. This session is designed to empower business decision-makers with the knowledge and strategies to become truly data-driven leaders in the age of disruption.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join this session for a deep dive into how Firebase is empowering developers, with a focus on creating agentic experiences that amplify your capabilities and streamline your workflow. Learn about our latest innovations, upcoming features, and commitment to fostering a thriving developer community. Whether you’re a seasoned Firebase developer or just getting started, join us to gain valuable insights and inspiration for your next app.

A cyber threat profile should guide your proactive security strategy. It should point out the threats targeting you, the tools they’ll use against you, and the tactics they’ll use in an attack. Join Mandiant experts as they share how they conduct and develop cyber threat profiles. Designed for security leaders and practitioners, this session explains how to build a proactive strategy with the threat profile as the foundation.

Google Cloud’s Cross-Cloud Network delivers powerful, AI-powered network security to protect your cloud infrastructure from a wide variety of network threats. This session showcases the latest innovations, including advanced malware protection, domain name system [DNS) security, data loss prevention, network security posture controls, DDoS protection, web application protection, and a cloud-first mechanism to easily integrate third-party network security services.

Learn how Dun & Bradstreet, a leading provider of business decisioning data and analytics, supercharged their business with Google Cloud. You’ll learn how Dun & Bradstreet achieved a 95% decrease in data onboarding time and a 50% reduction in data latency, and how they unlocked new revenue streams with AI. Learn how they built an enterprise-grade data cloud, and new and innovative AI solutions. Join us to find out how your organization can leverage Dun & Bradstreet’s experience and learnings to achieve similar success in your own data analytics and AI journey.

In today's rapidly evolving technological landscape, enterprises face significant hurdles in developing and implementing mission-critical AI applications such as agentic or physical AI. This session will explore how organizations can harness the power of NVIDIA DGX Cloud on Google Cloud, a high-performance, fully-managed AI platform, to accelerate the next era of AI. Learn how to drive innovation in an increasingly competitive landscape, and achieve lower TCO.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.