Get equipped with the knowledge and resources to effectively position Google Cloud Security offerings within the market and build a thriving service-oriented business. Learn how to leverage Google Cloud's cutting-edge security solutions that seamlessly integrate with Google Cloud Platform (GCP) and Google Cloud Workspace (GWS) to differentiate your offerings and win in the market. Walk away with a clear understanding of the latest trends in security, strategies for building a thriving pratice.

Enterprise Architects are essential for successful cloud innovation. This session explores the evolving role of Enterprise Architecture and how to leverage Google Cloud.

Key Takeaways:
- Understand the changing role of Enterprise Architecture in a cloud-centric environment
- Learn strategic frameworks for aligning cloud adoption with business objectives
- Explore key considerations for hybrid and multi-cloud strategies
- Gain insights from real-world case studies of large-scale Google Cloud migrations

This talk will discuss how to efficiently set up and deploy Google Cloud TPUs for training AI and LLM workloads. Using scripts and existing tools to automate the process, you'll learn how to quickly build a fully functional TPU training environment. Additionally, the session offers insights on optimizing your cloud environment for maximum training efficiency, accelerating your AI and LLM initiatives.

Don't let Gen AI pitfalls derail your enterprise's success. We explore common challenges that hinder implementation, including prioritization paralysis, the seductive "proof-of-concept" trap, managing unpredictable outputs and model hallucinations, and keeping pace with rapid innovation. We highlight strategies to mitigate these risks, emphasizing the crucial role of your unique data in achieving competitive advantage. Increase your chances of achieving meaningful gen AI success by learning how to navigate these obstacles.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

eBPF has revolutionized Kubernetes networking. Cilium, the leading eBPF-based container networking interface (CNI), is now emerging as a standard on major cloud providers like Google Kubernetes Engine (GKE). It provides superior scalability, security, and observability compared to traditional CNIs. eBPF also powers Hubble for network & security insights and Tetragon for runtime security enforcement. Find out how to leverage these tools to get the most out of your GKE cluster.

Explore how Newsweek utilized Google Cloud to enhance its digital experience. Discover how their small IT team implemented Vertex AI Enterprise for search and translation across 7 languages, enabling improved content discovery and a personalized user experience. This session will showcase how your organization can leverage AI and cloud technologies to drive user engagement, increase revenue, and reach a global audience.

Connect with other security professionals in our Birds of a Feather sessions. Dive into lively discussions with peers and Google Cloud experts on key security topics, including identity and access management, network security, multicloud monitoring, and more.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Move beyond AI pilots to scalable AI impact.

Enterprise AI is not just a technological innovation—it's a competitive necessity. To fully harness the potential of AI, organizations need more than just technology—they need a clear, forward-looking roadmap. Infosys is redefining what it means to be an AI-first enterprise. This session delivers a roadmap for building a robust, responsible AI foundation - with data that is Ready for AI, including the strategic realization of Agentic AI. Join us to explore the path to a future based on Enterprise AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Meet with a Google Cloud Security expert to discuss your specific security needs and discover how our solutions can help. Plus, you can grab a complimentary copy of the “Defenders Advantage” book and a cup of coffee while you’re there.

We invite you to explore how Cognizant's Generative AI-powered solution transforms contract negotiations. This advanced technology reduces contract review time from 92 minutes to just 26 seconds, achieving a 10% increase in accuracy. It possesses a distinctive ability to identify and risk-score non-standard contract language, equipping negotiators with a contextual understanding of risk levels. This solution facilitates data-driven decision-making, mitigates financial risks, and provides a proactive approach to contract management.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Definity and Quantiphi share the transformative journey of AI-driven Mainframe Modernization. By building a future-proof platform on Google Cloud for their legacy infrastructure and using Quantiphi’s GenAI-based developer productivity accelerator called 'Codeaira', Definity is unlocking a new wave of innovation in the insurance industry.  This session will address the value of AI-driven digital transformation in tackling the insurance sector's business and technical challenges while improving efficiency, customer engagement, and analytics.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover how to integrate AI and Gen AI capabilities to unblock data quality issues, streamline the deployment processes of a data platform, and empower data teams to accelerate the development of customized data products. By automating data product and pipeline creation, infrastructure deployment, data quality, and PII controls, you can reduce engineering efforts by 30-40% and develop products three times faster. Learn how this approach has helped clients create data products faster and more cost-efficiently across various industries.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Code assist tools are transforming software development, enhancing productivity with intelligent suggestions and automation. Yet they also pose challenges in ensuring code security, managing observability, and addressing risks from automation. Join experts from Google Cloud, Datadog, GitLab, Harness, and Snyk in a dynamic panel as they explore the potential of code assist tools and share strategies to mitigate risks, safeguard workflows, and maximize the impact of these tools in today’s fast-paced development landscape.

Cloud Run is an ideal platform for hosting AI applications – for example, you can use Cloud Run with AI frameworks like LangChain or Firebase Genkit to orchestrate calls to AI models on Vertex AI, vector databases, and other APIs. In this session, we’ll dive deep into building AI agents on Cloud Run to solve complex tasks and explore several techniques, including tool calling, multi-agent systems, memory state management, and code execution. We’ll showcase interactive examples using popular frameworks.

Unlock the full potential of Compute Engine for all your applications. This session delivers actionable strategies and best practices to optimize cost, reliability, and management for cloud-first, AI, machine learning, high performance computing, enterprise, and stateful workloads. We’ll share recently released features within Compute Engine to maximize return on investment for each specific application type.

This talk explores a comprehensive key management strategy designed to safeguard your critical assets, now and in the future. We’ll focus on the foundation of modern key management, evolving cloud hardware security offerings, sovereign key management, and cloud key management. By combining the strengths of advanced hardware security module (HSM) technology, sovereign key management principles, and the flexibility of cloud environments, organizations can build a robust and future-proof security posture.

You name it, we’ll build it. If a demo feels too polished without enough opportunities for things to go wrong, then let’s throw out the script and do it live. We’ll pick a JavaScript framework and a database, and then build a full-stack application from scratch. If you’re a full-stack application developer or a frontend or backend developer wondering how everything ties together in a modern application, this will be an exciting ride worth joining – no Google Cloud experience required.

In today’s fast-paced market, data is key to innovation. This session explores how Apigee, combined with Google Distributed Cloud, enables organizations to unlock the value of their data, regardless of its location. Learn how to operationalize data across legacy systems, the cloud, and edge environments to build cutting-edge solutions like generative AI and advanced analytics. Discover how Apigee simplifies data accessibility and interoperability, accelerating your time to market and maximizing the potential of your data assets.

Mandiant has observed that organizations continue to lack visibility into cloud threats and fail to enable the logs required for effective incident detection and response. This session provides guidance for building a cloud logging and detection strategy, based on lessons learned from Mandiant’s incident response engagements. You’ll learn about incident case studies that show how cloud logging gaps can lead to undetected attacker activity and ineffective investigations.

Build resilient, scalable applications that thrive in the face of increasing demands. Cloud SQL offers new features designed to optimize performance, availability, and cost efficiency for MySQL and PostgreSQL databases, managed replica pools, and connection pooling. Learn how to make downtime a thing of the past, implement advanced disaster recovery strategies, and maximize your application’s performance. Join our demo-packed session for a deep dive into these new Cloud SQL capabilities and best practices.

To achieve your business goals while staying within the budget, it’s crucial to have complete visibility into your cloud spending, down to the specific applications and workloads. You need to know exactly where your money is going and how efficiently resources are being used, as well as opportunities to optimize spending. In this session, we’ll show you how to gain such knowledge and insights about your applications. We’ll explore how to use product dashboards and Gemini Cloud Assist to identify optimization opportunities. Leave with actionable strategies to maximize your cloud return on investment (ROI) and achieve your business goals.

Cloud, AI, and data analytics technologies have the potential to revolutionize healthcare - streamlining eligibility determination, automating administrative processes, and providing greater access to critical services. By tailoring interventions, resources, and communication strategies to individual needs, technology can enable more effective, engaging, and personalized care for all.